In today’s world of online shopping and fact-finding, it’s shocking to think that only 49% of small businesses invest in search engine optimization.
Effective SEO is vital for attracting potential customers searching for products and services online, particularly in the wake of stay-at-home orders and business closures. If the pandemic taught us one thing, it’s that online marketing can make or break small businesses.
If you’d rather your business end up in the first category, keep reading for some basic SEO tips for small businesses that can help your customers find you online.
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1. Choose Your Battles
When you search for services or products similar to yours, you’ll likely find some SEO giants hogging the limelight on the first page of the SERP. How do you compete with these major players?
The truth is, you can’t. Rather, focus on smaller areas of your business that these large operators ignore.
Local search is your greatest ally in this realm. Use keywords minutely targeted at shoppers in your area and emphasize topics that appeal to people in your neighborhood.
If you feel overwhelmed by the prospect of making your business stand out online, read these digital marketing tips for outsourcing SEO service providers. These small business digital marketing gurus can help give you a fighting chance in the competitive online environment.
2. Consider Uncommon Keywords
The overabundance of content on the internet features pages and pages of information on the same popular topics. Google prioritizes this content based on the authority of the sites posting them.
There are plenty of people searching for more specific information that these businesses don’t cover. If you post content that isn’t as widely searched, you have fewer websites to compete against.
How do you know which topics these are? Keyword search statistics provide all the clues you need.
Keywords that aren’t widely searched are much easier to rank for, especially longer phrases and questions. When you use these terms in your SEO strategy, there’s a much better chance Google will find your website and present it to prospective clients.
3. Get Guest Posting
Search engines place a high value on sites with links from other sites. This shows the search engine that other website owners view you as an authority and are willing to reference your information.
One way to make this happen is by offering free content to high-ranking websites. By posting your expert pieces on their websites, with a link to your site, you’re helping grow your website’s authority.
You’ll need to work hard to see an impact when you build links this way, but it’s a sure-fire way to ensure a long-lasting impact online.
Make the Most of SEO Tips for Small Businesses
Consistency is key to any digital marketing campaign, along with competitor research, determined effort, carefully-chosen keywords, and targeted content. Keep at it, and you’ll eventually enjoy the results you want. Consistency is key to any digital marketing campaign, along with competitor research, determined effort, carefully-chosen keywords, and targeted content. Keep at it, and you’ll eventually enjoy the results you want.
Are you excited to discover more about the fascinating world of online marketing? Browse our blog to enjoy more detailed SEO tips for small businesses.