Only 30% of small businesses have an SEO strategy in place. This is a problem because, without an SEO strategy, it’s much less likely that your business is really going to get noticed online.
It takes a keen eye and a smart strategy to do SEO well because there is a lot involved in the process. It doesn’t happen overnight either, so hiring an SEO company to help you is the best route to take.
Are you looking for an SEO company to work with you, but you’re not sure what they can really do for you?
Keep reading below to learn about the 5 main things that a local SEO company can do for you and your business.
1. Custom Strategies
Because every company is a little different, the best SEO company is going to come up with strategies that are specific to your needs.
They will be able to help you with the basics, like boosting sales and maximizing your ROI, but they can also avoid cookie-cutter strategies that will hurt your web rankings. By personalizing the strategy they use for your business, they can pinpoint where you need the most help and figure out what will work best to boost your SEO results.
2. Overview of Competitors
You need to have a solid understanding of the competitors and what they are doing with SEO to see where you are lacking. A professional SEO company, like the one you can check out here, will analyze what your competitors are doing and how that strategy is performing.
To make sure your SEO strategy is a success, pay attention to where your competitors are thriving, and where you are lacking, to get ahead.
3. SEO Audit
An SEO services company will analyze your website from top to bottom to see what your current SEO status is. They will be able to see what factors are helping or hurting your rankings currently, and they can find a foundation to build from.
If you don’t have any strategy yet, the experts will still take a look at your website to see how they can update the content from an SEO perspective.
4. On-Page Optimization
This is crucial to perform on search engines like Google or Bing, so a professional SEO company is definitely going to pay attention to this type of optimization. The pros may work on updating your meta descriptions, tags, and headings. They could also incorporate more researched keywords and other strategies as well.
5. Off-Page Optimization
To improve the ranking of your website, SEO companies will also look at the factors that are outside of your control that could also be impacting how search engines see your website. With this, the experts will look at how credible, authoritative, and trustworthy your site is. One of the goals here may be to increase popularity overall.
Choosing an SEO Company With Experience
You can find an SEO company that will help you with all of the tasks you need for a strong digital marketing strategy. Be sure to inquire about the services SEO companies offer and how they can help you before you decide to hire them.
Did you find this content useful? If you did, be sure to take a look at some of the other helpful articles we have for more tips.