Around 84% of consumers say they’ve been convinced to buy a product or service by watching the business’s video, which shows how effective this form of marketing is.
Following the latest trends is key to proving you’re a giant in your industry and reaching your desired audience. But, if you have little experience with producing videos, it can feel daunting knowing which ones to try out. Perhaps you’re currently struggling with this and are desperate for guidance.
Sounds like you? No worries; we’ve got your back. Here are the top video marketing trends to consider in 2022.
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Try Live Video Streaming
Every small business owner should start live streaming for instant results. The beauty about live streams is it lets you directly connect with your customers on a personal level and raise brand awareness. To make this effective, regularly live stream on your social media platforms like Facebook.
If you’re not sure where to start, check out The HOTH blog to start a YouTube channel and start streaming.
Post Shoppable Videos
Businesses should also pour their marketing efforts into posting shoppable videos. Consumers are tired of reading blog posts to learn about a product and want to see it up close. Because of this, eCommerce stores post shoppable videos that are disguised like regular ones, but you can click the link and buy the featured items.
Optimize Videos for Search Engines
Regardless of whether you’re posting short or long-form videos, optimizing each one is a must. We all know to harness the power of SEO for blog posts, but when you optimize videos, then it increases the chances of them reaching the first page. The key is to make each one relevant, post consistently, and include regular techniques, such as industry-related keywords and title tags.
More Educational Videos
An essential part of innovative marketing is publishing educational videos. Whether you’re posting educational product videos or industry-related advice, consumers want content that adds value to their lives. Because of this, figure out your target audience’s pain points and base a video around that to drive traffic.
Interactive AR Content
Anyone who has business ownership will have noticed the rise of augmented reality (AR). This helps consumers visualize products without leaving the comfort of their homes. As a result, you’re more likely to secure a sale and grow your business.
Use TV-Connected Hosting Platforms
Aside from focusing on mobile devices, businesses must cater to the TV. Thanks to the rise of smart TVs, customers watch their favorite videos on the big screen, which changes how marketers must work. This means marketers must choose a hosting platform that has built-in stream-to-TV capabilities to tap into a larger audience.
Embrace These Video Marketing Trends Today
Hopefully, you’ll now use these video marketing trends to your advantage.
There are many to try out, such as live streaming and making your videos shoppable. You should also experiment with posting AR content and post educational content regularly. Good luck! There are many to try out, such as live streaming and making your videos shoppable. You should also experiment with posting AR content and post educational content regularly. Good luck!
Browse through the articles on our blog for more useful tips.