How to Choose The Right Offers for Your Affiliate Business
Ambitious entrepreneurs have many options in the affiliate marketing industry. The market is expected to grow to $7.4 billion by 2022.
While there are many great opportunities for affiliate marketers, it is very competitive. You can find tons of resources on affiliate marketing, but most of them don’t focus on the most important part of the process – finding the right offers to promote.
Affiliates can offer tens to thousands of products on major networks such as ClickDealer, Maxbounty, and GlobalWide Media. You can find thousands of affiliate offers on Amazon, Walmart, and AliExpress.
You must know how to select the right offer to be an affiliate. Three affiliate marketers were interviewed and shared their insights on how to find the right offer. These are the top tips they shared.
Conversion rates of affiliate offers within the same niche may vary greatly.
New affiliate marketers tend to test offers randomly. They may start by testing offers in the weight loss niche. They might then test auto insurance offers after that failed. After then try a few beauty and makeup offers before moving on to a paid survey or dating offer.
It is not the best way to go. Affiliate marketing expert Charles Ngo says it is better to find a traffic source that converts well for a particular niche and then test multiple offers until you find a winner. Testing is the best way to find out which offer is most effective.
After trying out some keto weight loss products, one of our interviewees shared his case study with us.
Finding the right offer is only half of the battle. Nine out of 10 campaigns that you start will fail. You might see signs of life if your offer converts well, or you have targeted audiences. To find the best offer, you will need to try other offers.
Last year, I saw solid signs of life with a Keto supplement marketing campaign. However, it wasn’t nearly profitable. Although it showed that people were interested in Keto products, they were not buying them enough to make the campaign profitable over the long term.
Split testing various Keto offers, including some from the same networks, was what I did until I found one that converted well. The 500% difference in conversion rates between best and lowest converting offers was significant.
You can find lists of good offers to promote, which will make it easier to split-test them.
Make your affiliate income stable by promoting many offers.
We spoke to another affiliate about how important it is to select a vertical with many different offers. It was something you learned from your experience as an affiliate at IMVU.com, a virtual gaming site.
Maxbounty was the perfect platform for him to promote this offer for six months. It eventually pulled the offer from the network and is not uncommon in CPA networks. It is impossible to predict when an offer will drop.
Unfortunately, there was not much to choose from in the virtual gaming niche. If you have many offers, it will be easier to make a steady income as an affiliate.
Many niches offer a variety of offers, such as personal loans, dating, and auto insurance. These niches are great for traffic, as you can easily replace an offer that is down.
Pay per sale (PPS) offers are more stable than pay per lead (PPL).
Different affiliate offers have different conversion points. Affiliates may be paid if a visitor clicks on a link, creates an account, or requests a quote. These offers are known as pay per lead (PPL). Other offers pay conversions only after a sale has been generated. These are known as Pay per Sale (PPS) offers.
It is more difficult to test PPS offers. It is important to find people who are interested in purchasing your product. And may require some search engine marketing to promote offers at a higher price.
It is well worth the effort to get a PPS offer to work. These offers are more likely to be successful for a longer time. If affiliates aren’t satisfied with the quality or quantity of traffic, they can pull PPL offers.
Because they pay for leads that do not convert into sales, they are less likely to generate a profitable business model. If you get your PPS offers to work, they can last years. If you want to make a steady income and not hustle, affiliates should focus on them.