America has more than 307 million internet users. The industry and its products are highly competitive, with digital marketplaces offering endless choices. Yet, few things influence buying behavior on the internet like advertising.
The digital advertising industry is massive. Experts estimate it at around $100 billion. As more people connect to the internet and use it to buy things, digital marketing will increasingly influence how they do it.
The demand side platform is a digital advertising technique designed to boost conversion rates. Below, we explain in-depth what a demand side platform is, and the three reasons why you should consider using one.
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A Beginner’s Guide to Demand Side Platform
A Demand Side Platform, often abbreviated to DSP, is a software platform used by media buyers to purchase advertising in an automated fashion. A DSP enables media buyers to buy inventory from multiple ad exchanges in real time through a single interface.
The three things you should know about best demand side platforms are that they help you find the right audience, optimize your ad campaigns and track your ad performance.
The Benefits of Demand Side Platforms
There are many benefits to using a demand side platform. The main benefit is that you can manage all your digital ads across many networks on one interface.
Other benefits of demand side platforms include access to more inventory, better ad prices, more accurate targeting, and improved ad performance. They can also help you save time and money on your ad campaigns.
Why You Should Use a Demand Side Platform
Advertisers can use DSPs to target specific audiences with laser precision and to track the performance of their ad campaigns in real time.
Target Specific Audiences
DSPs allow advertisers to target their ads to specific audiences, based on factors like demographics, interests, and even location.
Reach a Large Audience
DSPs have access to a vast inventory of ad space, meaning that advertisers can reach a large audience with their campaigns.
Track Campaign Performance
DSPs provide detailed reporting on how ads are performing, so advertisers can see which campaigns are working and adjust their strategy accordingly.
The Different Types of Demand Side Platforms
There are three main types of demand side platforms.
These platforms allow advertisers to manage their own campaigns and bids.
This platform offer assistance from a team of experts who will help manage campaigns.
This platform offers a mix of self-service and managed service features.
Don’t Miss Using a Demand Side Platform
In order to use a demand side platform, advertisers first need to create an account and deposit money into their account. They can select the type of ad they want to buy, set a budget, and choose their targeting options.
The DSP will then use algorithms to find the best ad inventory available and place bids on behalf of the advertiser. If the advertiser’s bid is higher than the publisher’s asking price, the ad will be served to the user.
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