About 94% of people will form an impression of a website based on its design. About 14% will leave due to poor functionality, and an additional 38% will leave due to an outdated design. If you’re currently running an older website that features any of these flaws, then a redesign is promptly needed.
There are many more reasons to redesign a website because so many things come into play when it comes to user experience. From mobile responsiveness to color schemes, website layouts, content structure, navigation, and loading speeds. If none of these are up to par with the latest website design elements, then you’re losing potential customers and negatively affecting your bottom line significantly.
That being said, in this guide, we’ll look at how to redesign a website and bring it up to speed with the latest website design trends. Read on to find nine tips on how to redesign a website.
Define Your Goals
Before redesigning your website, it’s important to identify both short-term and long-term goals. What do you hope to accomplish with the redesign? Are you trying to increase conversions or get more clients?
Write down all of your current site problems and design flaws to answer this question. It could be anything from slow loading speeds to outdated colors and images, unorganized content structure, and poor navigation flow. Once you’ve identified everything that needs updating about your current site design, you can look for the best website builder and start the process.
Research Your Competitors
Once you know your redesign goals, it’s time to do some research on your competitors. See what design trends they’re following and try to emulate the good aspects while avoiding the bad ones. You also want to take a look at how they’re using layout, typography, color, images, and other design elements on their websites.
By doing this, you can better understand what new design trends might be worth incorporating into your redesign. While you don’t want to copy them outright, looking at what’s working for them will give you some ideas on what to do with your redesign. You can also find inspiration in other industries such as retail or fashion.
Analyze Your Target Audience
Most redesigns fail because the redesigners base their website design off of what they personally want to see instead of what their target audience wants to see. If you’re redesigning your website, then it’s important to determine who exactly your design is for and why they need it.
Analyze your target audience, what age range they belong to, and their income level. Is your redesign focusing on one particular demographic or all of them? Do you want to redesign it so it’ll be more inviting and inclusive for the younger crowd?
Or is it a redesign for a more mature clientele? By doing research and analysis on everything about your target audience, you’ll have a better idea of improving upon all aspects of your site.
Optimize Your Website for Better SEO Results
One of the most essential things on your redesign agenda is to make sure that search engine optimization is up to par. Search engines are on the prowl for websites with outdated design elements, coding problems, and broken links.
All of these will affect the ranking of your website on SERPs (search engine result pages). It’s imperative to give users the best experience possible when they visit your site, so you rank higher in organic results instead of relying on paid ads or AdWords.
A Mobile-Friendly Design Is a Must
In 2020 alone, over 53% of all website traffic was generated from mobile devices. More people are turning to mobile devices instead of desktops for basic internet use, let alone browsing around looking for products or services. With more than half of all internet traffic now coming from mobile devices, it’s of absolute importance that your website has a responsive design.
Mobile responsiveness means that your website automatically adjusts its layout and design to fit any screen size, from desktop to mobile. Not only is it important for the overall look and feel of your website, but it’s also vital for SEO. Google prioritizes websites that are mobile-friendly in their search engine results pages.
Focus on Your Brand Personality
When redesigning your website, it’s important to focus on your brand personality. Your website’s overall look and feel should reflect your company’s values and who you are as a business. You don’t want to come across as stiff or corporate; you want to be relatable and personable.
You can achieve this by using friendly fonts, colors, and images that align with your brand. Additionally, make sure to showcase your team on the website (or use images of happy customers) to give visitors a sense of who you are as a company. It’ll reflect on your culture and values and who your customers are and why you’re a trustworthy brand.
Pay Attention to Loading Speeds
Loading speeds are another critical aspect of website design that should never be ignored because they can affect user experience. You see, about 40% of people abandon websites that take more than 3 seconds to load, which is why it’s crucial to optimize your website for faster loading speeds.
You can do this in a few ways, such as compressing images, minifying code, and using a content delivery network. You can also reduce the number of requests that your website makes by combining files and decreasing the size of those files. However, it’s important to note that these techniques may not be ideal for all websites.
Use Colors Judiciously
Colors play a huge role in web design because they can be used to evoke certain emotions in users. For example, red is often associated with excitement or urgency, which is why it’s often used on websites that sell products such as clothing or cars.
When redesigning your website, it’s essential to use colors that match your brand and target audience. You can also use color theory to create color combinations that are more aesthetically pleasing to users. Of course, the colors need to match your brand as well so people can relate the website to your business.
How to Redesign a Website: The Only Guide You Need
If you’re currently running an old and outdated website, you need to learn how to design a website and make appropriate changes. The digital world changes so fast, consumers become more demanding by the day, and if you don’t redesign your website design, it’ll affect your overall bottom line. Choose the best website builder and start your website redesign process asap!
We hope you now know what to do when you want to redesign a website. If you found it informative, please check out our website for more!