Adding video content to your landing pages could increase your conversion rate by nearly 90%. Meanwhile, nearly 70% of people prefer videos over text when learning about products or services. Adding video content to your marketing plans for the year could help your business grow.
If you’re unable to gather recommendations, consider reading online reviews instead. Referrals and reviews can help you find a trustworthy, reputable video production company. It can also help you determine which production companies to avoid. With these tips, you can vet your options for video companies to find the best with your goals in mind.
Read on to find an experienced production company today!
1. Gather Referrals and Reviews
If you can, talk to other business owners and professionals to gather referrals. Discuss their experience working with the production company, too. For example, you might ask:
- What project did they help you with
- Did they accomplish your production goals
- Are you satisfied with the outcome of your project
- Would you hire them again in the future
If you’re unable to gather recommendations, consider reading online reviews instead. Referrals and reviews can help you find a trustworthy, reputable company. It can also help you determine which production companies to avoid.
Once you have a short list of companies to choose from, you can use the rest of these tips to find the best video production team in town.
2. Look for Experience
Look into the professional history of each company on your list.
First, determine how long the company has run and operated. Determine how many video production projects they’ve worked on over the years. Then, consider what type of productions they’ve worked on.
An experienced team will have an easier time accomplishing your video marketing goals. Otherwise, they might make costly mistakes with your project.
Choosing an experienced company, which you can find here, can ensure a quality production.
3. Explore Their Portfolio
While vetting your options for video companies, review each company’s portfolio. Make sure their video production quality aligns with your goals. If you’re not satisfied with their work, remove them from your list.
Make sure they’ve worked on projects that align with your needs, too.
4. Choose Based on Specialties
As you begin narrowing down your options, make sure the company specializes in your needs. For example, you might need help creating a 2D animated video. Maybe you want to make a commercial for your business instead.
Make sure each member of the team specializes in different areas, too. For example, you might need help with the script, lighting, makeup, editing, and special effects.
5. Consider Pricing
Don’t make the mistake of compromising your vision for your video production budget. Instead, ask each company on your list about their pricing. Make sure to request an itemized list of the different services they offer.
Ask the company if they’ll offer a reduced rate if you plan multiple videos at once, too.
Hiring Video Production Companies: Find the Best for Your Marketing Today
Hiring video production companies shouldn’t feel challenging. Instead, use these tips to find a team with years of video production experience. With these tips, you can choose the best company for your production needs.
They’ll help you accomplish your goals with the best possible production.
Searching for more helpful tips? You’re in the right place.
Check out our latest guides today.