SEO might not seem super important for small business websites, especially if you’ve got the money to invest in paid ads on Facebook and Adwords. However, it is always important because it helps people find your product or service even if they aren’t looking for your specific brand.
Paid ads get you results, but you can also expect a return on investment from SEO. The most significant part of SEO is ensuring customers can find your site, and that it’s easy for them to navigate through based on their needs.
So what’s critical to know about the different types of SEO and how they can help your small business? Here’s everything you need to know.
On-Page and Off-Page
On-page SEO is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves improving the content, structure, and keywords of your website.
Off-page SEO is the process of promoting your website through link building and other methods to earn higher rankings in search engines. This involves obtaining links from other websites, social media, and blogs.
Both on-page and off-page SEO are essential for small businesses. On-page SEO will help you rank higher in search engines and earn more relevant traffic. Off-page SEO will help you build authority and achieve higher rankings.
Local and International
There are a few key differences between these two types of SEO. One is the target audience—with local SEO, you’re trying to reach people in your immediate area. Whereas with international SEO, you’re trying to reach a global audience.
This means that the keywords you target will be different — for local SEO, you’ll want to use keywords that include your city or region. For international SEO, you’ll want to use keywords that are popular globally.
Technical SEO is the process of optimizing a website for search engines. It is a subset of SEO that focuses on the technical aspects of a website. It covers topics such as site structure, sitemaps, robots.txt, and canonical tags.
It also covers how to optimize your website for speed and mobile devices. By optimizing your website for the search engines, you can improve your chances of getting found by potential customers.
White-Hat and Black-Hat
White hat SEO is the practice of optimizing a website for search engines using techniques that are approved by the search engines. This includes things like creating keyword-rich content, building backlinks, and improving website architecture.
Black hat SEO is the practice of using techniques that are not approved by the search engines and can result in penalties or bans. This includes things like keyword stuffing, link buying, and hidden text.
If you want to rank well in the search engines and build a long-term, sustainable business, then you should focus on white hat SEO. If you’re just looking to make a quick buck, then black hat SEO might be for you.
But be warned, black hat techniques can result in your website being banned from the search engines, so it’s not a long-term solution.
Different Types of SEO Strategies
SEO is a great way for small businesses to improve their visibility and attract more customers. But, it is important to understand the different types of SEO and how they can be used to achieve success. By using the right mix of techniques, small businesses can reach new heights and compete with larger companies.
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