The Do’s and Don’ts of Targeted Marketing
Did you know that 3/4 of marketers don’t use behavioral data when online ad targeting? This is a big mistake.
But with targeted marketing, you can do just that. You can target the right people with your messaging and offers, which will boost sales, engagement, and conversion rates.
If you are wondering what the do’s and don’ts of targeted marketing are, this short and simple guide is for you.
Do: Know Who Your Target Audience Is
The best way to ensure success with targeted marketing is to know exactly who your target audience is before you send out messages.
This requires research into demographics and how people think, as well as what they do. Once you know this information, it’s easier to develop a strategy for reaching them through various channels and tailoring your message based on their interests.
Don’t: Overdo It
The key to effective targeted ads is knowing your audience well enough that you can reach out with relevant content. If you bombard people with too much content or too many messages, they’ll tune out and stop paying attention.
It’s important to provide relevant content that people want, but it’s also important not to overload them with too many messages or irrelevant content.
Do: Take Action
Once you’ve identified your target audience, put together an email campaign or create an ad that speaks directly to them.
Take action quickly so they don’t forget about you or get distracted by other offers. Be sure to include a call to action that encourages the reader to take the next step. Your first email should introduce yourself and your business, but each subsequent email should have an obvious purpose and goal in mind.
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Don’t: Assume That All Data Is Accurate
The most important thing you can do when using targeted marketing is to make sure that the data you’re using is accurate.
If you send out a campaign to an audience that doesn’t exist or isn’t interested in your product or service, you’re wasting money on advertising. You’re also making it less likely that your next campaign will be successful.
Do: Test Different Strategies
A/B testing can help uncover which strategies are most effective at driving sales leads and conversions at scale.
Try changing up your messaging, design, or offer to see how different audiences respond differently. Don’t forget the art of the sales email.
The best emails are those that get straight to the point and drive home a clear message. Your goal is to make a sale, so don’t waste your prospect’s time or be overly promotional.
Targeted Marketing: This Is to Find the Right Market for Your Business
Targeted marketing is identifying whom to market your product or service to.
This can happen in several ways. Demographic targeting, behavioral targeting, and geographic targeting are the most common. To tailor your approach correctly, you must consider what you are trying to accomplish, and understand the consumers you are targeting.
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