Did you know plumbers rank number two in the list of best construction jobs? If you’re a plumber and want to improve your plumbing marketing strategy, we can help.
In this guide, we’ll go over some tips on making your plumbing business a success.
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Do You Have a Website?
To market your business, you’ll want to invest in a website. Create a website that’s easy to navigate and looks professional.
Most homeowners or business owners will start their search for a plumber online. Make sure prospective clients reach your website and find it educational and professional.
If you don’t have the skills to build a website, hire a professional developer. You want customers and new clients to have an easy time finding the resources they need.
You Could Write Plumbing Content
A lot of plumbing professionals will try and educate their audience. You can empower your customers and prospective customers by creating engaging content.
Customers will learn more about plumbing and trust your business. This marketing strategy’s called content marketing.
The goal is to create content that’s interesting and helpful. People will share this content with their audience on Facebook or Instagram.
Write what you know best. Explain common repairs homeowners deal with or misconceptions people have about plumbing repairs.
If you aren’t a writer, try creating video content. Engage with your audience and answer questions they might have.
Content marketing will take time. You should hire a freelance writer or have your admin staff take care of the blog posts.
Build Your Presence on Social Media
Once you have a professional website, begin building your social media presence. You can join Twitter, Facebook, and Instagram. These are various platforms to connect with prospective clients.
Make sure you share links to recent blog posts from your website on Twitter or Facebook. You might want to have your administrative team handle these accounts.
If a customer leaves a comment, you want to make sure someone responds to them. Engaging with your customers will help build brand loyalty.
Do You Have the Proper Certification, Licenses, and Insurance?
Make sure you get the proper training, licenses, and insurance necessary to work as a plumber. Make sure you have the appropriate insurance in the event of an accident.
Some plumbing companies will include this information in their marketing strategy.
What’s Your Niche?
Plumbing services tend to include drain cleaning, pipe repair, and other household fixes.
Basing your business on these tasks will be challenging as a new business owner. There’s a lot of competition out there from other well-experienced plumbing businesses.
Research what other plumbing companies do in the area. Are there some niche plumbers in your location?
Is there something new you can provide to commercial or residential property owners?
Some people will choose to specialize in gas pipes and the installation of water pipes.
Others will pick a niche in a hospital, nursing home, or large office building. Pick a niche that you know you and your team will be able to do well. Make sure you have enough supplies. Check out Supply Smart.
Once you determine your niche, highlight this in your marketing strategy. You want to inform your audience how you can provide unique services to them.
Trademark Your Business
Make sure you trademark your business. You’ll want a logo that’s your trademark, and most companies will ask a designer to create the logo for them. This way, people will quickly identify your business.
Don’t Forget Business Cards and Brochures
One important thing you’ll need for your plumbing business is business cards. Your business card will have your fax number, email address, phone number, and address.
The card will be helpful if a client wishes to get in touch with you, and it’s also a super networking item. You can pass cards out to your barber, doctor, or even the local barista.
Make sure you choose a creative graphic designer who can make a business card for you.
Provide Excellent Customer Service
Social media and advertising are part of your marketing strategy. Yet, companies that provide excellent customer service will improve their success rate.
When you provide top service, customers share their experience with their network.
Customer service is a critical element of a business. If you provide top service, your business will succeed.
Businesses will experience repeat customers. These happy customers will spread the word.
To improve your customer service, work on becoming an excellent communicator. Make sure you let your customer know when you’re on your way.
During your job, you should take pictures and notes that relate to your client and job. If your client has a question, they’ll feel encouraged by how much you remember.
Follow up with your client after the job. You could ask them to leave feedback or a review. Thank them for their business.
Encourage Your Customers to Share Their Experience
You should encourage satisfied customers to share their experiences with others. You could also provide incentives to customers who share their experience on social platforms or write reviews.
Customers might not give referrals if you don’t ask them. Ask customers to provide these, and make sure you reward them.
Try These Plumber Marketing Tools
We hope this plumber marketing strategy was helpful. Invest in a website, provide excellent service, and engage with customers.
Are you looking for more business tips? We have a wide variety of business articles on our blog and encourage you to check them out.