If you’re like most people, you’ve probably been confused by all of the conflicting information about SEO. And it’s common to get lost when the world of SEO constantly evolves.
In this post, we’ll break down the basics of SEO methodology so you can start improving your website’s ranking today.
SEO is an ever-evolving field, so you’ll need to stay up to date on new changes and trends if you want to stay at the top of the search rankings. But with these tips, you’ll be well on your way to SEO success.
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Table of Contents
What is SEO and How Does it Work?
SEO is short for Search Engine Optimization. It’s the process of improving the visibility and rank of your website in search engine results pages (SERPs).
The higher your site ranks, the more likely people will find it when searching for relevant keywords.
SEO is important because it can help you attract more website visitors, leading to more customers and sales. It’s also a great way to build brand awareness and credibility.
It should be a key part of your overall marketing strategy. And it serves as the foundation for other marketing initiatives, like content marketing, social media marketing, and paid advertising.
SEO helps you build trust and credibility with your audience by making your website more relevant and visible in search results.
Core Benefits of SEO for Your Brand
SEO, when done correctly, comes with numerous benefits for your business. Some of the most worthwhile advantages include the following:
More Traffic to Your Website
SEO helps you attract more website visitors, leading to better conversions, increased clickthrough rate, and more sales.
The higher your website traffic, the higher your potential revenue.
More Loyal Customers for Your Brand
SEO can help you build trust and credibility with your audience, leading to more loyal customers for your brand.
SEO can also improve the user experience of your website, making it easier for people to find the information they need.
Improves Brand Awareness and Authority
SEO helps you build brand awareness and authority by making your website more relevant and visible in search results. The higher your website ranks, the more likely people will find it when searching for relevant keywords.
SEO Methodology for Beginners
Now that you know what SEO is and why it’s important, let’s look at how you can start doing it on your website.
First, you need to grasp the core basics of SEO and how to use them. Then, you can start implementing various SEO strategies on your website to improve your Google ranking.
Getting Your Website On Google
The first step to doing SEO is getting your website on Google. You can do this by submitting your website to Google’s Search Console.
This is a free tool that allows you to submit your website and its sitemap, so Google can start indexing your site.
You should also make sure your website is being indexed by other search engines, like Bing and Yahoo. You can do this by submitting your website to their webmaster tools as well.
Creating Quality Content
One of the most important SEO strategies is creating quality content. This means publishing articles, blog posts, infographics, and other types of content that are relevant and helpful to your target audience.
Your content should be well-written, informative, and engaging. It should also be optimized for the relevant keywords you want to rank for.
On-Page SEO: Core Components
Once you’ve created quality content, you need to ensure it’s optimized for search engines. This is called on-page SEO.
Here are the core components of on-page SEO:
Title Tags: The title tag is an important element of your web page. It tells Google what your page is about and appears in the search results.
Make sure your title tags are unique and relevant to your content.
Meta Descriptions: The meta description appears under your title tag in the search results and gives people a brief overview of what your page is about.
Header Tags: Header tags help Google understand the hierarchy of your content. They also make your content easier to read for both humans and search engines.
Images: Optimizing your images can help improve your website’s load time and ranking. Make sure to include relevant keywords in your image file names and alt text.
Alt-text: This is the text that appears when an image doesn’t load. It’s also used by screen readers for people who are visually impaired.
Keyword research is the process of finding the right keywords to target for your website. It’s a fundamental practice for successful SEO.
You can use various tools, like Google’s Keyword Planner and Moz’s Keyword Explorer, to find the right keywords.
Once you’ve found the right keywords, you need to use them throughout your website, including title tags, meta descriptions, header tags, and images.
Don’t overuse keywords or stuff them into your content. This will actually hurt your ranking. Stuffing keywords no longer works with the current SEO models.
Link building is the process of getting other websites to link to your website.
The more high-quality links you have pointing to your website, the higher your search engine positioning. Check out more at https://www.grizzlymarketing.com/our-services/search-engine-positioning/.
There are a few ways to build links, including guest blogging, directory submission, and social media outreach.
You can also use the linkbait strategy, which means creating content that’s so good that people can’t help but link to it.
If you have a local business, focusing on local SEO will greatly benefit your marketing. This is similar to regular SEO but with a few key differences.
First, you need to make sure your website is optimized for local keywords. You can include your city and state in your title tags, meta descriptions, and header tags. You can also create local content, like blog posts about events happening in your area.
Finally, you can build local links. You can do this by submitting your website to local directories and working with other local businesses.
Technical SEO: Core Components
Technical SEO is the process of optimizing your website for the technical aspects of search engines. This includes things like site speed, indexing, and crawlability.
Some of the most important technical SEO elements are:
Site Speed: Site speed is the time it takes for your website to load. Google wants websites to load quickly, so it’s important to make sure your site is fast.
You can improve your site speed by optimizing your images, using a content delivery network (CDN), and minifying your code.
Indexing: Indexing is the process of Google adding your website to its database. If your website isn’t indexed, it won’t appear in the search results.
A few ways to make sure your website is indexed include submitting a sitemap and using Google Search Console.
Crawlability: Crawlability is how easily Google can crawl and index your website. If your website is hard to crawl, it won’t get indexed as often.
You can improve your website’s crawlability by using a sitemap, optimizing your robots.txt file, and using canonical tags.
How To Set Up Your Website For SEO
Now that you know SEO basics, it’s time to put it into practice. Here are a few tips to help you get started:
Creating a Domain
The first step in setting up your website for SEO is to create a domain. Your domain is the address of your website (ex: example.com).
You can buy a domain from a registrar like GoDaddy or Namecheap. Make sure to choose a short, memorable, and easy-to-spell domain name.
Hosting Your Website
After you’ve bought your domain, you need to host your website. This software is where your website’s files will be stored.
You can buy hosting from various companies, like Bluehost, Siteground, or WP Engine. When you’re choosing a host, make sure to choose one that’s fast and reliable. Each web host comes with pros and cons, like affordability.
Choosing a Website Platform
A website platform is a collection of software that helps you create and manage your website.
There are a few different website platforms to choose from, including WordPress, Squarespace, and Wix.
Each has its pros and cons. For example, Squarespace and Wix tend to be for more casual users, while WordPress is for brands that want the most out of their content.
Optimizing for Mobile Devices
More and more people are using their mobile devices to access the internet. Globally, in 2020, 68 percent of website visits were from mobile devices. This means that it’s critical to optimize your website for mobile searches.
You can do this by making sure your website is responsive, which means it will resize itself to fit any screen size.
You can also use a separate mobile URL. This is a good option if you have a complex website that’s difficult to make responsive.
Creating Site Structure
One of the most important aspects of SEO is site structure. Your site structure is how your website is organized.
The most important part of your site structure is your URL structure. This is the way your URLs are organized on your website.
Your URL structure should be short, descriptive, and easy to remember. It’s also important to use keywords in your URLs.
As we’ve discussed, content is a vital and fundamental aspect of SEO. Google wants to show the best possible results to its users, so it looks for websites with high-quality content.
Some things to keep in mind when creating content:
- Make sure your content is well-written and free of grammar/spelling errors
- Your content should be original, informative, and helpful
- Make sure your content is keyword-rich
Ranking on Google’s SERP
Most people click on the top search results on the search engine results page (SERP). This means that a high-ranking website gets tons of quality leads and traffic.
People trust Google, so if your website appears on the first page of their SERP, it’ll greatly improve your brand’s image.
Creating a URL Structure
Your URL structure is how your URLs are organized on your website.
The most important part of your URL structure is to use keywords in your URLs. This will help Google understand your page and index it accordingly.
Another important aspect of your URL structure is to keep it short, descriptive, and easy to remember.
Get SEO plugins
Many SEO plugins can help you with your SEO. Yoast SEO, All in One SEO, and Hubspot are some of the most popular.
These plugins will help you optimize your title tags and meta descriptions, create XML sitemaps, and more.
Quality SEO Vs. Poor Quality SEO
When it comes to SEO, many people will try to take shortcuts. For example, they might use black hat techniques, like keyword stuffing, or buy links from low-quality websites.
While these techniques might help you rank in the short term, they will ultimately hurt your website in the long run. Google is constantly getting better at detecting these techniques and will penalize you if they catch you using them.
This is why it’s important to focus on quality SEO. Quality SEO means creating high-quality content, building natural backlinks, and doing everything else in a white hat way. It might take longer to see results, but it will be worth it in the end.
Remember: SEO Is Ever-Changing
Google makes hundreds of changes to its SEO algorithm every year.
This means that what works today might not work tomorrow. That’s why it’s important to stay up-to-date on the latest SEO news and trends.
You can do this by subscribing to industry blogs, attending conferences, and taking online courses.
SEO Tools and Resources for Beginners
If you’re just getting started with SEO, there are many tools and resources that can help you. Here are a few of our favorite free and paid tools to get you started:
Google Search Console: This is a free tool from Google that allows you to submit your website and sitemap. It also shows you how your website is performing in the search results.
Google Analytics: This is a free tool from Google that allows you to track your website’s traffic and performance.
Moz: This is a paid tool that offers a variety of services, including keyword research, link building, and on-page optimization.
SEMrush: A paid tool that can be used for keyword research, competitor analysis, and more.
HubSpot: A paid tool for inbound marketing that offers a variety of services, including SEO, social media, and email marketing.
Ahrefs: Often referred to as the king of keyword research, this paid tool offers the most comprehensive keyword data on the market.
KWFinder: Another great keyword research tool that offers both free and paid plans.
SEO Methodology: Final Thoughts
SEO is an essential part of any digital marketing strategy. And by understanding the basics of SEO and how to use it, you can ensure that your website is getting the traffic and leads it deserves.
If you follow the guidelines outlined in this article, you’ll be well on your way to achieving SEO success in no time. Just remember to stay up-to-date on the latest SEO trends and news!