In the world of marketing it is known that trends are constantly changing and evolving. Keeping up with new technologies and trends can be challenging, which is why this post looks at the best marketing strategies in 2022 and the years to come.
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Conversational marketing
It is where users interact and have conversations with brands through chat bots and voice assistants. It’s also commonly used in online marketing campaigns, with click-to-send one of the most popular options in paid advertising. Man-made consciousness and AI are the primary advances behind conversational showcasing.
Why is it so effective
Recent studies by the IBM company highlight that 70% of users expect instant answers to their questions and queries. From a marketer’s point of view, it’s a powerful way to drive engagement, which in turn increases conversion rates and increases return on investment (ROI).
It also streamlines the sales process, as chatbots, through AI, can shortlist prospects and send only the best ones to the sales team. In the age of data-driven digital advertising, conversational marketing helps gather a broader range of information about the audience.
From a consumer perspective, conversational marketing builds trust and improves the customer experience. By leveraging conversational marketing, brands provide instant responses at different touch points and this increases brand loyalty and acceptance.
How to implement conversational marketing in your company
There is a wide range of tools available to take advantage of conversational marketing. On social media channels like LinkedIn and Facebook, clicks to send are the perfect ways to start conversations with customers. While on websites, online chats and WhatsApp buttons are popular conversational marketing devices.
Highly personalized content experience
As the name suggests, it is content personalized and adapted to each user. Amazon, Netflix, Spotify, and Facebook are examples of well-known brands that effectively personalize content for each user.
When you log into Amazon, the content on the home page shows products that are likely to be of interest based on past purchases and browsing history. Netflix recommends movies and series based on your viewing history and preferred genres, while Spotify does the same for music.
And social media giant Facebook uses algorithms to determine what type of content to display on the home wall. Personalized content is also important in the music space. Let’s take a look at Spotify and SoundCloud. You can create very personalized tracks in specific genres. Buy Spotify followers, add more tracks consistently and focus only on the specific genre with the personalized content.
Why is it so effective?
Highly personalized content is a trend now more than ever since the Covid-19 pandemic, quarantines, and increasingly virtual life. Hubspot studies show that 74% of online consumers are frustrated by content that seemingly has nothing to do with their interests. Experts believe that society has become almost “immune” to content after spending so much time on devices during the 2020 quarantines.
Therefore, by personalizing content, brands stand out and engage with their ideal customers in a way that is relevant to them. Hubspot also analyzed data from nearly 100,000 call-to-action (CTA) buttons over the course of a year and showed that custom CTAs received 43% more clicks than generic ones.
How to implement personalized content
To provide highly personalized content, companies must be proactive in collecting consumer data and have strong data analytics, artificial intelligence technology, and CRM platforms. By personalizing content, brands build stronger relationships with their audience, helping drive engagement and conversions.
