How to Structure Your Home Services Marketing Strategy?
Home service businesses are booming these days because people barely get time for themselves and that’s why they prefer relying on a cleaning expert when it comes to cleaning their entire house properly. The festive season is the time of the year when the sales of these businesses are at their peak. However, the demand for home services is high all throughout the year. That’s why more and more home services businesses are entering the market with the hope of dominating the industry. You might think that this industry is booming and home services businesses are growing every day but not everyone is as pretty as it seems from the distance. The competition in the market is extremely brutal because every business wants to be the best. If there is anything that can help you grow your business, it is home services marketing strategies. It is extremely important to build a solid and foolproof marketing strategy to promote your business and we are going to help you with that. In this post, we will tell you how to structure your home services marketing strategy. So, let’s go!
Creating an Effective Home Services Marketing Strategy
#1 Local SEO is vital
Your target location must be your local market. Why? This is because people prefer to hire home service experts from the local area. This is the reason you must consider local SEO. This will improve the visibility of your business in the local market. There must be many home services businesses in the local area and if you want to outshine them all, local SEO can be your best bet. Local SEO will improve the ranking of your business in the local market for geo-targeted keywords. Keywords play a very important role here. For example, people living in Colorado will most likely search for home services by typing the phrase ‘home services in Colorado.’ And if your website is ranking at a top position for this keyword, you will get excellent leads online.
#2 PPC for better reach
SEO takes some time to deliver the desired results. Till then, you can reach out to your audience using Pay Per Click (PPC). Another reason why PPC is an ideal marketing solution for your business is that it is very cost-effective. You do not have to pay a hefty amount to run an ad. You just have to pay when someone will click on your ad. Small or local businesses generally do not have a lot of budgets to promote their business through ad campaigns. But since PPC is cost-effective, it becomes the no.1 choice of home services business owners.
#3 Try social media platforms
There are many social media platforms having millions of active users and that’s why Social Media Marketing (SMM) becomes a perfect marketing solution. The best part is that using Social media for business promotion is almost free of cost. The only thing that you must keep in mind is the content. Always remember, content is the king on social media platforms. Therefore, it is extremely important to create engaging content for your business’s social media profile.
#4 Video content is crucial
If you are trying to grab the attention of your potential customers, we would highly recommend you focus on video content. Video content is eye-catchy and can gain the attention of your target audience in no time. You can create gifs as well because they are trending these days. The only thing that you have to make sure of is to make the videos engaging. Social media is the best platform to promote your business using video content.
#5 Content is the king
Your content will decide how people see you online. It is vital to create content that is not just engaging but also healthy for your business. Your content should always portray a healthy and clean image of your business. The attention span of people is decreasing every day and that’s why it is getting difficult for businesses to grab the attention of people. That’s why you must focus on creating content that can engage your audience in no time. This will take up a lot of time, brainstorming and creativity but trust us, the results will be worth it.
#6 Maintain your local listings
Since we are talking about the local market here, it is important to manage your local listings so that you reach out to your local audience easily. Creating local listings for business promotion is one of the best ways to establish a strong presence online. There are many local listings platforms and you should choose the most well-renowned ones. You need to make sure that the details of your business are accurate on local listing platforms so that your potential audience can reach you seamlessly. You will find free as well as paid local listings and depending upon your requirements and budget, you can make your choice
#7 Have a Google My Business Profile
Google My Business must be on your home services marketing checklist. It is a free tool by Google that is completely free to use. This tool was designed especially for small businesses to help them promote their services in the local market. It is very easy to create a Google My business profile. You just have to fill in the details of your business and you will be good to go. It is important to fill in the accurate details of your business as it makes your business more authentic and your target audience will be able to reach you easily.
#8 Optimize your Google My Business profile
Simply creating a Google My Business profile for your business is not enough, you have to optimize it if you want people to see it. There are various activities you can perform to improve the ranking of your Google My Business profile. The most important thing is to make sure to choose the right category and subcategories for your business. You should also write a well-optimized description of your business by placing geo-targeted keywords. Make sure to get reviews from your customers as it will improve the reputation of your business and will also enhance its ranking on SERPs.
#9 Influencers can help you
Influencers can help you grow your business and that’s why we would recommend you to find a relevant influencer for your business. Approach the influencer and collaborate with them. Influencers are the people who have a huge following on social media platforms. Therefore, they offer excellent exposure to your business online. The best part is that they are very affordable. Influencer marketing is becoming a huge part of the digital marketing world and that’s why you must consider it for your home services marketing strategy.
At the end
Having a solid home services marketing strategy is extremely important if you want to generate amazing leads. A home services marketing strategy must be effective, efficient and persuasive if you want to attract your target audience. You must consider all these tips that we have listed in this post and you can get closer to your goal. We hope now you will be able to achieve your business goals and grow your business in the best possible manner.
Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degrees from Utah and Stanford and his work in tech, he brings a unique balance of strategy and execution to help businesses large and small grow.