How is Augmented Reality Used in Fashion?

Augmented reality (AR) is an emerging technology that applies computer-generated information in the physical environment. It can be used to improve how people live and work by combining reality with digital technology. Integrating technology with reality is transforming the way companies engage with their customers. AR assists businesses in knowing what their customers need & helps to improve services. While there are many applications for AR, including gaming and entertainment, the most common use of the technology is for consumers to shop online or in brick-and-mortar stores using products displayed on a smartphone screen. 

Fashion is an industry that’s always changing and evolving, so it’s important to be able to keep up with the latest trends. With augmented reality, you can see how those trends look on your body before buying them. In addition, fashion designers are using augmented reality to try on clothes for a better experience for customers trying out new clothes.

Uses of Augmented Reality in Fashion

Augmented reality is changing our online experience in various industries, including fashion and retail. Following are the uses of augmented reality in fashion.

Virtual Dressing Room

This feature allows you to access a virtual dressing room where you can try on clothes before purchasing them. You can also get recommendations based on your style preferences and body type. Here it uses augmented reality try-on clothes feature for better fitting and clarity in online shopping. 

AR-Enabled Fashion Apps

Virtual dressing rooms aren’t just for trying on clothes—they can also be used as an app where users can add themselves to pictures or videos so they can see how their outfits would look on other people’s bodies. In addition, they have created a 3d body measurement app, which allows users to upload pictures of themselves dressed up in different outfits to get ideas for what to choose.

AR Online Shopping

Augmented reality online shopping allows buyers to preview clothes before they buy them. They can also see how they would look if they were made from different materials or if they were altered in some way. This helps them decide better what type of clothing works best for their bodies and lifestyles.

Manufacturers Can Use AR too for Their Benefit

It also allows manufacturers to show off their latest designs without making large investments in production equipment or inventory space. Instead of manufacturing each item individually, they can create a digital model that represents each item in the final product line and then prints out that model onto fabric using 3D printing technology or other similar processes instead of making new items from scratch whenever someone wants one.


The fashion industry is a dynamic market that has gained much attention in the media. It is widely known that appearance is an essential aspect of this sphere, so designers and consumers welcome any new technologies offering to improve or complete fashion.

Even if it’s too early to talk about widely-spread augmented reality usage in the fashion industry, this technology has already attracted the interest of many famous designers and brands. So, in the coming years, one can expect much more than just fashion.

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