About 95% of people read reviews before making a purchase. Over 90% read reviews of local businesses to determine their quality, too.
Meanwhile, businesses that have over nine current reviews can earn 52% more revenue than others.
Managing online reviews can help you generate more business than ever before. You can improve your online reputation to draw more leads and sales. You’ll have an easier time standing out from competing businesses, too.
Here are six review management mistakes to avoid in the new year. Making these mistakes could hurt your review management strategy. You could scare customers away.
Instead, set your strategy up for success by learning how to avoid these mistakes today!
1. Ignoring Negative Feedback
When managing online reviews, make sure to read the positive and negative reviews you receive. Don’t make the mistake of avoiding negative feedback.
Instead, respond to the negative comments you receive with empathy. Show unsatisfied customers you want to fix the problem. Remain polite and patient, too.
They might decide to change their initial review if you respond quickly to resolve the conflict.
2. Not Responding to Positive Comments
Remember, you’ll want to respond to both positive and negative reviews as part of your review management strategy. Don’t let customers feel neglected or ignored.
As you strive to avoid these review management mistakes, make sure to check for new reviews regularly. Respond promptly to show customers you’re listening and appreciate their positive comments.
3. Not Requesting Reviews
A positive customer experience encounter can increase customer spending by up to 140%. Make sure you’re continuing to generate reviews throughout the year.
Take the time to develop a review management strategy. Otherwise, your reviews might look old and stale.
4. Using Automated Responses
Don’t make the mistake of using automated responses to simplify your review management strategy. Consumers will recognize you’re using a cookie-cutter response.
Instead, thank them personally for their reviews.
5. Offering Incentives for Reviews
One of the biggest review management mistakes you can make is offering incentives in exchange for reviews. Many review sites will penalize you if you’ve incentivized customers.
Instead, ask for reviews in person, by email, or on social media. Develop a review management strategy for requesting and responding to reviews.
You can check out consumervoice.org to learn more about authentic, honest reviews.
6. Not Using Management Software
As you continue managing online reviews, make life a little easier on yourself. Use automation software to avoid making these mistakes.
The right software can help you remain organized and efficient. You can improve your review management strategy without neglecting customers.
Strong Reputations: 6 Review Management Mistakes to Avoid in 2022
Developing a review management strategy can help boost your online reputation. Consumers might feel more inclined to trust and choose your business. Make sure you’re avoiding these review management mistakes, though.
Instead, start managing online reviews the right way. Show customers you appreciate their comments and respond to their concerns.
With a strong review management strategy, you can set your business up for lasting growth.
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