Technology has turned music festivals into interactive experiences that engage all the senses. Successful music festivals have the best performers, and they also have the latest technologies.
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Mobile command centers
Organizers can use a van with a mobile command center or MCC for effective communication with security and support personnel. A mobile command center gives employees and volunteers a central location for support teams and security to relay their questions and concerns during a large festival.
Radio-frequency identification (RFID) systems open opportunities for attendees. Using RFID bracelets help with crowd control by preventing attendees from accessing unauthorized locations and allowing them to move into VIP areas if authorized.
The bracelets help organizers collect data for future planning, as the bracelets share information about the popular locations in the festival.
RFID bracelets let attendees make purchases with ease. They also improve safety as attendees can use them as a cashless system, allowing festival-goers to leave their credit cards and cash at home. RFID bracelets speed up concessions and entries, keeping festival-goers happily moving around the event.
Apps give festival-goers access to information. Rather than using signs or paper, apps let attendees plan their days, locate stages, and find concessions areas. They can plan schedules, build playlists, order food on-demand, and engage with festival content on social media. Festivals that rely on apps need to have robust Wi-Fi available. Without it, the app is useless.
Festival apps should allow attendees to interact with each other and share photos and experiences on social media. With a robust app, festival sponsors can grow their business with free advertising from attendees who post about their experiences.
The latest apps provide access to VR technology to enhance user experiences. Some festival apps offer access to Google Cardboard viewers.
Some festivals, like Coachella and Comic-Con, are household names, but newer festivals need more help to reach broad audiences. Live streaming events on social media can grow the audience and sell more tickets. The goal is to create buzz, and live streaming is an effective way to accomplish the goal.
If your festival uses an app, consider allowing attendees to live stream through it with preset hashtags. Encouraging live streaming gives people a virtual experience akin to being at the festival, especially when remote viewers can use their VR technology.
Listening to music through analog technology like speakers might not cut it anymore since festival attendees want an immersive experience. Organizers can provide in-ear equalizers and other interactive technology to enhance their listening and viewing experience.
In-ear equalizers let listeners adjust the sound to reduce decibel levels, enhance the bass, or feel the music. Wearable or interactive technology creates more engaging experiences which can spur future ticket sales.
Technology enhances the music festival experience while improving safety and crowd management. While the performer list still matters, music festivals can draw more attendees using the latest interactive technology like RFID bracelets, apps, and mobile command centers.