Interested in jumping on the podcast bandwagon? If you’re hoping to start your own show, or if you’ve recently joined the ranks of professional podcasters, you’re far from alone. Research shows that there are over 2 million podcasts worldwide, with 48 million episodes between them!
In other words, if you’re hoping to attract listeners, you’ll need to stand out from the crowd. What’s more, you’ll need to do it right from the start, the second you launch into your first podcast introduction.
Good podcast introductions can help you showcase who you are and hook your audience—as long as you follow a few key tips. Here’s what you should know.
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1. Provide the Essential Info Up Front
While it’s always a good idea to get creative with your podcast introduction script, you’ll also want to include all of the essential info about your podcast. This helps ensure that your listeners know what they’re getting into, which can both manage expectations and pump them up for what they’re about to hear!
Here are a few things to include:
- Your podcast’s name
- Your name
- The goal or theme of your podcast
- The subject of this season or episode
- Your website or call to action
- Your podcast’s tagline
Depending on the type of podcast you’re running, you may want to include all or just a few of these items.
2. Showcase Your Personality
Just because you’ll be sharing essential information doesn’t mean that your introduction should be boring. In fact, the intro should hook your audience right from the start, so it’s important to set the tone by showcasing your personality. Be authentic, address your audience as if they’re your close friends, and use the tone and style your listeners will hear throughout the show.
3. Be Short and Sweet
A good podcast introduction will act as a teaser that gets your audience riled up, but don’t forget that your listeners are interested in the meat of your podcast, not the appetizer. Keep it short and sweet, aiming for under 20 seconds whenever possible.
4. Consider Going Pro
While you’ll be the one running the actual show, it’s often a good idea to get a professional to tackle the introduction itself, especially if you’ll be using the same intro at the start of each episode. Many of the best shows use podcast intro voiceovers from professional teams like the one offering these services.
In addition, it’s a good idea to invest in some great music for the background of your introduction. Consider paying to license a song or even commissioning a short tune from a professional for your specific show.
Make the Most of Your Podcast Introduction
As short as it is, your podcast introduction offers you a valuable opportunity to hook listeners from the get-go, turning them into loyal fans with the meat of your episode. With the right approach, you can create a polished and professional opening that stands out from the crowd and showcases who you are as a podcaster. Be sure to follow the tips above as you work to create the perfect intro!
Want more quick tips like these? Be sure to check out our other guides on podcasting, business, marketing, and much more.
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