Despite the fact that backlinks are crucial for ranking well in search engines, most marketers still aren’t doing anything to optimize their site.
Backlinks from high-authority sites can boost your rankings and drive more traffic to your website. But manually building links is time-consuming and tedious – not to mention expensive when you consider how much it costs per link these days.
But don’t worry! We’ve got your back. Keep reading to see the 7 reasons why backlink software is going to revolutionize your SEO strategy.
What Are Backlinks?
Do you know what backlinks are? You should, because they were the number one reason Google changed their entire algorithm.
Backlinks make certain web pages rank higher than others in search engine results (SERPS). When someone links to your webpage, like when linking to this article on our blog here at Moz, that link is read by the search engines as a vote for how relevant your content is to whatever phrase was being searched for by users.
These votes are tallied up into an overall rating of authority, credibility, and importance for each page based on off-site factors. The search engines then use these ratings to decide where in the SERPS to place each webpage ranked. As you can imagine, having high ratings in these areas could result in a lot of website traffic, and ultimately more customers.
You can find more information about it here.
The Importance of Quality Links
You’ve probably heard that links are important, but what makes them so important? The number and quality of backlinks to your site are some of the most important factors for high search engine rankings. In fact, Google has said that “backlinks are one of the most important ranking factors.” So how do you get those all-important backlinks?
There are a few ways:
- Producing quality content that is interesting and useful to others
- Participating in social media, which can also help generate links back to your website
- Guest blogging on other websites in your industry
- Purchasing links from websites that sell them (not recommended)
Each of these methods can be made easier using backlink management software.
Why Use Backlink Software?
Now that you know a little bit about backlinks and their importance, let’s take a look at why you should be using backlink building software. Here are seven reasons:
1. It Saves Time
One of the biggest benefits of using backlink software is that it saves you time. You can track your backlinks and competitor links all in one place, which makes monitoring your website’s backlink profile much simpler. This also allows you to easily identify any new or lost links, so you can take appropriate action.
2 It Helps You Build Quality Links
Quality links are essential for high search engine rankings. Backlink software can help you identify opportunities to build quality links by researching your competitor’s backlinks and finding websites that are likely to link to you.
3. It Identifies Bad Backlinks
Bad backlinks can hurt your website’s ranking, so it’s important to know who is linking to you. Backlink software can help you identify bad backlinks and remove them from your profile.
4. It Shows You the Websites that are Linking to You
Knowing who is linking to your website is valuable information. With backlink software, you can see a list of all the websites that are linking to you, as well as their anchor text and URL. This information is useful for building future backlinks.
5. It Helps You Monitor Competitor Backlinks
Monitoring your competitors’ backlinks is very important in the search engine optimization industry because it helps you determine which strategies are working and which ones aren’t. Backlink software allows you to monitor competitor backlinks in a quick, efficient manner that is easy to use.
6. It Helps with Link Acquisition
Although most people think of link acquisition as an on-page activity, it also involves building strong relationships with bloggers and website owners who frequently publish content related to yours. When done right, link acquisition can not only increase your website’s exposure but also give you access to many potential customers who trust your sources. Backlink software can help with this process by providing you with email lists of bloggers and website owners who are likely to link to your content.
7. It Saves You Money
Another benefit of using backlink software is that it can save you money. Many backlink software programs offer a subscription-based pricing model, which means you pay a monthly or yearly fee in order to access the software’s features. This can be a cost-effective way to keep tabs on your website’s backlinks and stay ahead of the competition.
Backlink building software is an essential tool for any online marketer looking to improve their website’s search engine rankings. By using software for building backlinks, you can save time, identify bad links, build quality links, and monitor your competitor’s backlinks. In short, SEO backlink software is a game-changer that should not be ignored.
Want More Help Understanding Backlink Software?
The bottom line is that backlinks are the most important factor in determining how high your website ranks for a keyword. That’s why any company that wants to rank higher needs an effective strategy to build links.
While there are many possible approaches, backlink software has proven to be one of the best ways companies have been able to scale their link-building activities and get more done with less effort.
If you want to help grow your business online by scaling up your link-building efforts, please check out our blog!