Imagine putting your heart and soul into something. Not just a product, but a truly ingenious solution that makes people’s lives easier. How do you want to be rewarded for that? Well, certainly not by watching it go unnoticed and fall into oblivion, where your creation fails to reach people who may actually benefit from it the most.
Believe it or not, many gems meet this fate. The simple reason is their inability to explain to their target audiences what their product does and how it does it.
Now that’s disappointing, isn’t it?
But what if there was a way to avoid this dismal fate? All you need is to adapt an Animated Product video to your market strategy, and you will be able to market your product in a simple yet impactful way.
What is the purpose of making an Animated Product Explainer video?
An animated product explainer video helps you emphasize the most important aspects of your company or product quickly and efficiently. Whether it’s product promotion or explaining an idea to a large audience, the Animated Product Explainer video gets the job done. Animation intrigues people and keeps them engaged, making sure they stick around till the end.
According to a recent report, the Global Animation and VFX Market are forecasted to grow at a CAGR of over 11.5% between 2021 and 2026.
But what exactly is behind this increasing popularity of animation?
There are some great benefits of using animated product videos in your business. Following are the top 10 of those benefits.
1. You can micromanage every little detail
The animation format allows you to create the accurate visual imagery from scratch that you need to best convey your ideas. You are basically conjuring up your own customized visual language to communicate the crux of your idea to your target audience.
This will give you immense creative control over how the end video would end up looking. Moreover, it will also allow you to micromanage every single part of the video. This luxury does not usually come in live video format.
This is why businesses are much better off using the Animated Explainer video strategy as it simplifies complicated product descriptions. The same is also true when it comes to conveying complex ideas.
2. Creatively engage viewers
There is probably no more creative way to explain something than through an animated video. Cartoons have been around for decades. But businesses have recently discovered their ability to communicate ideas creatively.
Fun and entertaining content is automatically more engaging and therefore can better capture the attention of viewers. Animations are excellent for communicating product uniqueness, key features, and purposes.
A short animated commercial can convey everything- how a product operates, what customer issues it solves, and how it may benefit your target audience.
3. Works for all marketing channels
Because live-action videos are difficult to adapt (for example, incorporating heavy graphics or text), they aren’t suitable for all marketing channels. However, animated videos work well across the board.
They can be used on TV, social media, websites, and digital entertainment outlets. Animated videos can strike a balance between fun, casual, and professional.
4. Distinguishes you from competition
By collaborating with a graphic designer and an animator, you can bring the impossible to life in just a few-minute animation. You can use animation to convey not only the product’s physical characteristics but also its mood, vibe, and style. Hence, animation helps you establish a unique visual signature that would distinguish you from your competitors.
Furthermore, it’s a great chance to include humour and play with visual metaphors and visual effects. This can further enhance the message, making it hard for audiences to forget.
5. Drive conversions
According to Vidyard, videos come on top of all the other factors that drive conversions. A whopping 93% of participants of the study agree on the fact that video delivers at least equivalent if not better conversions than other forms of marketing content. Hence it’s safe to put your eggs in the animated explainer video basket.
6. Avoid unconscious bias
Except for the voice-over artist, animated videos are created with characters of all sorts. There are no human variables in this kind of video. Because of this, such videos do not include any risk of discrimination, exploitation, or bias.
7. It is easy to change or update
Technology is constantly evolving and therefore you must keep up with the changes if you want to stay relevant. You should update your marketing materials and messaging to reflect this. Using animated videos is a great way to keep your content fresh. You can alter your video content, message, or visuals to target a different audience. This is easier and less expensive than reshooting the entire video.
8. Improves your site’s SEO
One of the most significant elements search engines use to rank websites is user engagement. If users stick around and explore multiple pages on a website, it means the website is satisfying users’ needs and will therefore be approved by search engines.
Poor engagement is a big no-no in the eyes of search engines, especially if you’re trying to climb to the top of SEO Mountain. Keeping website users hooked is what animation does for SEO, and it does it well. In a recent Wyzowl survey, 80% of marketers claimed to have increased dwell time on their website by using video.
9. Production is much more manageable
Shooting live-action videos can be both difficult and frustrating, especially if you haven’t done it before. You must consider location, actors, props, equipment, sets, and weather, among other things. With animated videos, you don’t have to consider any of these things.
You can change backgrounds, move characters, and even add props with a simple click, drag-and-drop. This makes it simple to experiment with different approaches to communicate your message.
10. It is cost-effective
Animation can be a less expensive alternative to broadcast advertisements and explainer videos when you’re starting in video marketing. A regular commercial or explainer video costs more to produce, but you can create an animated video quicker and cheaper.
Furthermore, you don’t need expensive equipment for making animated explainer videos, as you can create them directly from your computer. You don’t need live actors, designers, catering, makeup, customers, or designers to make animated videos. It is an easy and economical way to advertise your business.
Making a profit requires saving money, and producing animated videos will save you quite a lot of money if you compare it with the cost of making other kinds of videos.
Are you considering making an animated product explainer video? In light of this article, we hope you’re now convinced of the benefits. This sort of content converts much better, engages audiences, and helps build brand recognition.
Furthermore, an animated video allows you to show hidden product components, display micro details on a macro scale, and imaginatively describe your product’s mood. So what are you waiting for? Give the animated explainer video a try!
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.