SEO (search engine optimization) is a technique for directing people to your website or blog from search engines such as Google. SEO refers to the enhancement of organic search results and excludes bought or direct traffic to your website. Search engines are a significant source of traffic, and the traffic they provide is extremely valuable. When people have an issue, they go to search engines like Google, and they are quite particular in their searches, which makes them useful for targeting visitors. This article may not be comprehensive, but I want to offer you the top seven SEO recommendations for Nigerian bloggers. Click here to learn more about how to start a blog in Nigeria. Your blog’s organic traffic will increase, and your search ranking will improve. Let’s get going:
1. Install SEO extensions
You can quickly optimise your title tag, meta key words, and metadata description with SEO plugins. They are generated automatically by your website and may not be effectively optimised for search engines. Social media sharing is also aided by SEO plugins. They employ Open Graph, which functions as a translator for your SEO-friendly content. SEO plugins can also aid in the optimization of your XML sitemap, robots.txt, canonical elements, and other elements. Yoast SEO plugin, WP smush, and remove version revision are three WordPress SEO plugins to consider.
2. Use long tail keywords whenever possible
Visitors type keywords into search engines when looking for anything. Short-tail keywords are broad and produce a large number of results, but long-tail keywords are narrow and less competitive. You may use Google Keyword Planner, Keyword Everywhere, and Ubersuggest to find keywords.
3. Including links to other websites
To boost your search engine visibility and rating, link to websites that have a greater domain authority than you and can link back to your blog. You can link to other websites by writing high-quality, valuable material and mentioning them in your website’s links. You should inform the website to which you connected so that they can link back to you. There are two types of backlinks: no follow and do follow. Do-follow backlinks are what you need to improve your search engine rankings.
4. Make your meta-description better
Meta data is a tag that is appended to a page’s web URL. The meta description of a page is a short paragraph that can be used to market to searchers. It could mean that the page contains material and information that the searchers are seeking for. The page’s meta description should also include the targeted keywords it wants to rank for, as well as a captivating description that encourages searchers to click through. Each page’s metadata description should be unique and relevant to the page it depicts.
5. Improve your image quality
Make sure the photographs you use on your site are relevant and of good quality. Always search engine optimise your photographs to ensure that they appear in the SERPs (Search Engine Result Pages). This can be accomplished by naming your images after the keyword or target word you want them to rank for. This will allow the search engine web crawler to easily detect and display your images when the target keywords are searched for.
6. Use headings, paragraphs, and subheadings.
Google examines your content before ranking it in the same way that consumers scan articles before reading them. Also, Google uses your headlines, subheadings, and paragraphs to rank you. Google specifically mentions headers, stating that headings containing specific keywords are significant for the topic of a given page. The heading is quite important because it will most likely establish what the post is about for Google. Because headers and subheadings assist readers to swiftly browse through your post, it’s best to make them as beautiful and prominent as possible. They should also make it apparent what is found below them.
7. Make use of the social media share button.
The search engine is an organic traffic source, however social media can also provide traffic. It’s if your piece received a significant number of social media shares. Through social media, more individuals are likely to visit that site. When Google detects an increase in traffic on a site, it tends to give it a higher ranking in the SERP than sites with less social shares. Plugins can be used to add a social share button to your page; for example, there are several social share plugins accessible on WordPress.
Other significant SEO strategies may exist, but these are the core principles that will never change.