This year, broadcasters across North America will showcase new interactive technologies that will revolutionize the way viewers watch TV. But what about next gen TV? And how will it change our television? Today’s blog provides an overview of this new technology and how it will transform local broadcasting in the future.
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What does Next Gen TV promise viewers?
According to the National Association of Broadcasters, Next Gen TV is a revolutionary technology that combines broadcast television content with broadband Internet technology. The new standard is based on Internet Protocol (IP).
New guidelines allow local broadcasters to customize and personalize their local broadcasts. Next-generation TV will enable local TV broadcasters to provide their broadcast audience with
interactive features such as:
- Custom high-quality audio and video
- Extended and localized emergency alerts
- Viewers can select the most relevant news and entertainment features.
Broadcast standards also update local television reception for mobile devices. Cellular users no longer have to use their cable companies to watch local TV shows. In addition, users don’t have to worry about using their phone data to watch local news programs. The introduction of next-generation TV means hometown programming is free and doesn’t affect your data plan.
The technology also promises interference-free television reception. In addition, tvpromise may also target advertisements to individuals.
Why did Next Gen TV appear?
Advanced Television Systems Committee, Inc. is an international non-profit organization that develops voluntary standards for digital television. In 2011, the organization established Technology Group 3 (TG-3). The task of the working group was to create a next-generation broadcasting system.
In 2017, the organization proposed an updated list of standards called ATSC 3.0. It is fundamentally different from the first recommendation, ATSC 1.0. The new version implements high-bandwidth streams, interactive content, and multi-tier architecture. In addition, the system is designed to be flexible and for future adjustments.
Broadcasters hope the new standard will compete with online media, cable, and satellite TV providers. When ATSC 3.0 is fully implemented nationwide, hosts will be able to broadcast 4K UHD signals. It also gives users a better indoor indication.
Sinclair Broadcasting holds patents for next-generation TV technology. The television company was the single largest sponsor to the Federal Communications Commission (FCC) for national use. The company is currently awaiting FCC approval to merge with Tribune Media. Upon completion, the company will own 200 stations and 72% of the broadcast market.
Calls on FCC to introduce new standards
In 2016, the National Broadcasters Association, American Public Television Stations, Consumer Technology Association, and the AWARN Coalition petitioned the FCC to adopt a next-generation television standard. In November 2017, the committee narrowly (3:2) voted on the adoption of the new regulation. According to FCC Chairman Ajit Pai, the transition to the new signal will be voluntary and market-driven. In addition, Pai hopes to incorporate technology into educational television programs for children.
The Commission will not force broadcasters to adopt the standard. Not yet. Hosts broadcasting new television signals are required to offer simulcast programs according to current DTV standards. Consumers don’t have to buy a new TV right now.
The FCC has ordered local broadcasters to retain ATSC 1.0 signals for an additional five years while adopting the new ATSC 3.0 standard.
The new technology has already been criticized. There are privacy concerns about new technologies. Public interest groups believe that new technologies will have a significant impact on the privacy of television viewers. They fear that local broadcasters can track viewing habits and personal information just like internet companies.
Commissioner Mignon Clyburn, who voted against the new FCC standard, believes the new broadcast signal will create a two-tier television system. FCC officials believe some consumers will lose the signal entirely.
Clyburn called for more consumer protection. She also said that the FCC is testing the technology using the market.
The first TV show of the next generation
The first ATSC 3.0 next-generation television broadcast will take place this year in Phoenix, Arizona. The broadcaster decided to use the city as a test market to learn how to use Next Gen TV technology.
After the standard is passed in the US, viewers will have to purchase a converter box or a new TV set to receive the ATSC 3.0 signal.