There are more than 400,000 insurance agents in the U.S. The salary range for an insurance agent is between $29,970 and $126,510.
That’s a huge gap. You might dream of hitting the high side of that spectrum, but you’re a long way off.
The insurance industry is competitive and it’s hard to gain the trust of clients. If you’re thinking about giving up on your insurance career, don’t do it.
You just need a little guidance. The good news is that you’re in the right place to get it.
Read on to learn how to become one of the top agents in the insurance industry.
Take a Critical Self-Evaluation
A self-evaluation is a way to measure where your insurance business is now. Look at how you spend your day. Track how many calls you make and your conversion rates at each step.
Write everything down. You’re going to do this periodically so you can see yourself improve over time.
This isn’t a time to beat yourself up for underperforming. It’s a time for seeing what works and where you can improve.
You might find that you’re great at closing leads, but you’re not getting in front of the right people. You could discover that you spend too much time on busy work to avoid sales calls.
After you take a baseline assessment, write down where you’d like to be in your insurance career.
Have an Area of Expertise
You can sell insurance to anyone. If you want to get the right leads, you have to identify what type of insurance you specialize in.
You can become the expert in that area and then upsell other insurance services to customers. For instance, you can be an expert on property insurance. That opens the door to writing auto and life insurance policies.
How do you become an expert? Write about your niche in local newspapers and blogs. Make presentations about your niche to local chambers of commerce and networking groups.
Being an insurance agent is difficult because you often work in isolation. You’re essentially self-employed. Even if you work for a broker, most agents compete for clients.
A coach or mentor like this insurance agent can help. You can ask questions, get advice to grow your business, and get the support you need.
It’s essential to work with someone that found success in the insurance industry. You can learn from their experience and apply those learnings to your own business.
Keep Learning and Growing
The best agents in the insurance industry keep learning and growing. They go beyond the continuing education courses and challenge themselves.
They practice overcoming objections and learn about prospecting. Do the same and you’ll see returns in your earnings.
Tips to Grow Your Insurance Career
How can you kickstart your insurance career? Assess where you are now and where you want to be. Pick an area of expertise and get support with insurance coaching.
You’ll be able to climb to the top of the leaderboard in your insurance company.
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