The relationship with the audience is the critical element of success for small businesses. The most effective tool for establishing a strong relationship with them is content marketing, which is getting more and more important in the online world.
With content marketing, you don’t directly promote your brand, but stimulate audience interest by providing valuable content through blogs, social media posts, etc.
Being pushy and direct is less effective. People don’t always want to be interrupted by offers and content you serve to them, Instead, provide the audience with valuable content that can help them solve a particular problem and learn more about the topic they are interested in.
Aleph Website is a digital marketing agency that specializes in Web Dev and Web Design. They help small businesses increase their ROI (return on investment) by building great websites and creating fine content.
Let’s take a look at what they say about how content marketing helps small businesses increase sales and revenue.
Good Content Increase Brand Awareness, Interest and Conversions
First, high-quality content build trust with your prospects and customers. With educational content that is focused on the audience’s needs, desires, and pain points, you make them trust your brand and products/services.
Ultimately, that stimulates their interest in the products and influences their purchasing decision.
Take a look at the Decision Making Process for purchasing a Porsche Carrera, which is not a small business, but teaches exactly How to Use Content Marketing for Small Businesses to Remove Barriers to Acceptance
Content Marketing Helps Small Businesses Grow Sustainably and Maximize ROI.
Aside from being more affordable than paid advertising, content marketing grows businesses sustainably. While paid ads bring you customers quickly, content marketing provides long-term value.
It is a powerful tool for acquiring loyal customers who can share your content with their networks, and this way makes your brand visible to a new audience who might become your customers.
Evidence shows the ROI of more than 80% of marketers who use blogs gets improved.
Learn more about How To Write the Most Effective Blogs for Your Small Business
Content Marketing Improves SEO
Content marketing and SEO are correlated. Most importantly, relevant content improves SEO and the position of your website on Google. That means more website visitors and more potential customers.
Additionally, when Google notices that many people visit the webpage and spend time on it, it will award the webpage with a higher position on SERP (search engine results page)
Keep in mind, that approximately 95% of web traffic goes to the website on the first page of SERP. That’s the reason why you need your website on the first page. Otherwise, your website would be invisible to most searchers and potential customers.