As you go about operating your spa, how confident do you feel that it is resonating with customers?
Given you may well have competition in the local spa business, you want to do all you can for your customers. Failing to do so can put you on the outs with some or many of your customers if not careful.
That said, how best to better assure your spa resonates with customers?
Do You Give Extra Effort When It Comes to Service?
It stands to reason that not too many of your customers will stick with you if the service is average at best.
So, are you taking all the steps needed to provide top-notch service each time out? If you are not doing so, now would be a good time to change your approach to service.
When it comes to providing service, you want above all else to listen to your customers and their needs. Find out what is most important to them and try to deliver time and time again.
Along with the needs of customers, also look at what products you have available for your base.
So, in operating your spa, you want products that deliver each time a customer comes in for an appointment.
The goal should be that spa facial steamers and countless other items you use deliver the goods. The items in your spa not only have to deliver each time out, they also need to be safe to use. That is both for your customers and also any staff using them.
With that in mind, you want to review your items on a regular basis. Items for both customers and staff coming in contact with. If you begin to see more than normal wear and tear on any items, consider it time to think about replacements.
Another piece of the puzzle as you look to make sure your business is appealing to customers is what you charge.
Okay, you are in business if for nothing else to make money. That said, you want to be sure your prices are competitive. In the event they are not, you can end up losing a fair amount of your customer base as time passes. Keep in mind you may not get many of them back if you’re not careful.
Finally, you want to look at discounts and memberships being offered to customers.
When it comes to discounts, it is smart to have such for seniors, folks with military time and so on.
As for memberships, you could and should be offering such to those folks with an interest in them. Those memberships can provide extra benefits that a normal customer would not have. With those memberships, you have the option and ability to charge a little bit more money.
When it comes right down to it, you want to resonate as much as you can with your base.
By doing such a thing, you could see more sales and revenue coming your way and down the road.
