82% of companies use content marketing to engage with their prospective and existing audiences.
The average person consumes 7-hours of content daily.
Do you see why content marketing is a vital strategy in today’s digital world? Without a solid content marketing campaign in place, businesses will not get in front of audiences and their sales won’t be as great as they could be.
Keep reading to find out more about the top content marketing trends.
Content marketing is designed to engage with your audience across a variety of platforms through social media posts, blog posts, podcasts, and more.
Over half of companies have a blog that they regularly post content on. And blog posts generate a lot of leads. Blogging is a top trend in content marketing because it lets you educate and inform your reader about a variety of related topics.
Repurposing strong content is another trend. First, you create one solid video, post, or podcast. Any type of content, really.
Next, you post it on the originally intended platform. You let it gain traction and then move on to the next step.
You then repurpose the content for other platforms. You can take one video and post it on your website, your Facebook, Twitter, Instagram, TikTok, and any other site you have.
Common repurposed content ideas include:
- Combining several short posts into one long post
- Create a presentation with previous content
- Use social posts to create an infographic
- Update older posts with relevant changes
Repurposing content is a great way to maximize the value while controlling your costs.
Creating videos is a hot trend in content marketing. This innovative marketing technique allows your viewers to feel like you’re actually speaking to them. Videos can be short or long.
There are a lot of positive statistics around video marketing. 85% of consumers are more likely to buy a product if they saw a video about it. Calls to action get over 300% more clicks when placed in video format.
This killer content strategy is one you must try if you want to succeed in the digital landscape.
Strategic SEO Tactics
SEO is the key to success in all digital marketing, but especially content marketing. When you have a solid SEO strategy in place, your website will work for you.
If marketing isn’t your thing, you can always hire an outside agency that specializes in marketing and SEO. Campfire Digital is a great resource and offers a lot of packages to choose from, such as these services.
How to Jump on Content Marketing Trends
This article taught you a few key content marketing trends for 2021. Now that you have a little better understanding of how to use and optimize content marketing, you are ready to implement it into your strategy.
If you’re a small business, keep reading to learn more about how content marketing can help you.