5 Things You Need to Know Before Hiring a Seattle SEO Expert
There’s a mountain ahead of you and every new marketer must get you up that mountain. Finding an SEO company in Seattle to help you climb that mountain is important, but only if they possess all the qualities you’re looking for. You don’t want to waste time or money with a company that doesn’t know what they’re doing. So what are the qualities of a great Seattle SEO Expert? These qualities will separate the pretenders from the contenders.
The first thing you should look for in a SEO company is they employ an evergreen content strategy. Evergreen content means optimizing your website for the keywords you are targeting. The more keywords you have in your optimization, the better for you since your search engine rankings will rise. Seattle SEO Experts should employ a never-ending stream of keywords to keep their clients happy and their SEO projects profitable.
Google Analytics is an indispensable tool for tracking visitors and keywords. By using this powerful tracking system, you will see exactly where visitors come in, where they leave from, how long they spend on your website, how often a keyword occurs, and what pages they click on. Keywords are a very important part of your optimization campaign since without them your site will never reach the level of success you desire. You want Google to know what type of traffic you are attracting, what pages are most popular, and what people are searching for online.
The second quality to seek in a SEO company is they employ good, high quality content on their websites. Content is what attracts visitors to your site in the first place so don’t overlook this important thing. Remember, the words on the page don’t matter if they are stuffed with keywords that nobody said. If your pages lack substance, Google will not value your site as highly as it could. This is why it is so important to find a company that can provide you with fresh, relevant, and quality content that keeps visitors engaged and coming back.
The third quality to look for in a Seattle search engine optimization firm is transparency in their processes. Ask for references from previous clients and do your own research. If you find an SEO firm that has a lot of positive feedback from satisfied clients, you should consider them a serious company. There are many SEO firms that use black hat techniques to get your website ranked higher than it should be. Be sure you know what you’re buying when you hire an SEO specialist.
The last quality to consider is that an SEO company with a strong reputation in their field must offer plenty of informative content. Guest posts are a great way to stay current on industry trends and practices. When hiring a seo firm, be sure you inquire about guest posts. It is important to keep industry leaders happy. Also, consider hiring an expert that offers regular blog posts, article submissions, and other helpful services.
The last quality to consider is that an SEO company that focuses on improving their client’s backlinks is a step above the rest. Backlinks are one of the most powerful factors in determining your search engine optimization ranking. If your website is not listed with major search engines like Google or Yahoo. Then it is likely that your site is not receiving enough traffic. In order to build strong backlinks to your site and increase your page ranking.
So there you have it. The most important thing to remember when searching for a Seattle SEO specialist is that they should offer multiple services. They should be willing to work with clients from all industries. And most importantly, they should be affordable and offer high quality services.