Are you an eCommerce business owner interested in improving your customer return rate? A better return rate can lead to higher profits and long-term success. To achieve a more successful return rate, you need to understand the most common causes of order returns.
Read on to learn about the most common causes of customer returns. Then, take note of the solutions provided.
1. Poor Quality and Defective Products
There are a few common causes why customers return purchases, but the most common cause is poor quality and defective products. The best way to avoid this is to have a quality control plan in place to ensure that all products meet your standards before they are shipped out or even released to the market.
If you do end up with a return due to a defective product, offer a refund or exchange.
2. Shipping Damages and Delivery Delays
Customers receiving a damaged product due to shipping is another cause of purchase returns. Avoid this by taking extra care when packing and shipping products. Make sure to use high-quality packing materials and pack the products securely.
It is important to use a reliable shipping company that can deliver the products on time. If a product is delayed, customers should be notified as soon as possible and given an estimated delivery date.
3. Customer Error Can Also Lead to Customer Returns
Another common reason for return is they simply made a mistake when ordering. Sometimes they misread the description or misunderstood what they were ordering, and other times they might have ordered the wrong size or color.
It will help to make sure that your product descriptions are as clear and concise as possible. If faced with this problem, offer free returns or exchanges to make it easy for customers to correct their mistakes. This should help you increase the chance of customer retention.
4. Wrong Item Received
When a customer returns an item because they received the wrong product, it is important to apologize to the customer and make things right immediately. Refund the customer’s money, send them the correct item, or give them a discount on their next purchase.
To prevent this, make sure that your inventory is accurate and up-to-date. Double-check orders before they are fulfilled to ensure that the right items are being shipped.
5. Item Not As Described
Customer misinformation could cause returns due to items not being as described. To avoid this, it is important to be as clear and accurate as possible when describing products to customers.
Resolve the issue as quickly as possible by offering a replacement, free return, or refund. Show the customer that you are committed to making sure the customer is satisfied.
Getting a reverse logistics provider as part of your return process can help you recover the cost from these types of returns. Aside from helping you keep track of the damaged return products, they can help you determine which pieces can still be sold.
Best Solution: Great Customer Service and Clear Return Policy
Overall, the best solution to reduce customer returns is to communicate your return policy to customers before they make a purchase. Also, make sure to make it easy for customers to return items.
Be proactive, allow the customer to ask questions before the purchase to help them make sure they choose the correct item for their orders.
But the most important thing is to listen to your customers and take their feedback to heart. Be responsive and provide a quick and fair solution to their concerns.
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