Having an excellent website for your local business isn’t enough to improve your bottom line. The internet is competitive, so you need to do everything you can to improve your chance of getting seen by customers. When 46% of Google searches are for local keywords, SEO is a great place to start.
If you aren’t sure if local SEO strategies are worth investing in, this post will help convince you that it’s worth the investment. Below are four local SEO benefits you can expect when investing in SEO website optimization.
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1. Get Listed on Maps
Getting on Google Maps is one of the most important things you can do for your local business. Most consumers do searches online these days to find local stores to shop, and they do this by looking at Google Maps to find stores close to their location.
You can’t do this if you don’t show up on Google Maps and optimize your website to show there. Ask Google for a PIN code to set up your Google My Business account. Once you do, you’ll show up on the map and reach people looking for local stores to visit.
2. Reduce Marketing Costs
It isn’t feasible for every small local business to continue investing in ads every month. Doing this is expensive and often takes up a lot of your marketing budget.
While you will need to invest in SEO initially, that won’t always be the case. One of the most significant benefits of local SEO is that you get free search engine traffic once you hit the front page. You won’t always need to spend money on SEO to maintain those rankings.
3. Improve Visibility
Getting listed on Google Maps isn’t the only benefit you’ll see when investing in SEO. There are search results under the local map results, and you can create website content for those search terms and rank high on those pages.
You don’t have to only target local keywords either. You can target industry keywords for your business and work to rank those too. Doing this will get you more traffic for your website than you could get with only local keywords.
4. Build Authority
Showing that your company is an authority in your industry is one of the most critical parts of building trust. If you can’t prove what you know, then why should someone trust your company with their money?
Search engine optimization can help you do this. By ranking for relevant terms on Google, you show people that you have enough knowledge to give people the information they want. You’ll continue building authority by ranking more search terms that people use to find answers to questions.
The Local SEO Benefits Are Worth the Investment
You need every advantage you can get to get traffic to your website in today’s world. You can’t always afford to spend money on advertising, so investing in a strategy with long-term benefits without recurring costs makes sense. The local SEO benefits you’ll see will provide this, so make sure to start your SEO strategy today.
Do you want to learn more marketing ideas that will help you drive more leads to your local business? Check out the blog to find more excellent marketing advice.