Video is the future of content marketing, but there’s a problem.
Many businesses are using video for their marketing, but they’re not transcribing it. This means that most people who watch your videos can’t find the information they need to make an informed decision about buying from you or following up with you in some way.
If you want to get more value out of all those hours of video footage your team is creating each month, then you need to start transcribing your videos.
Keep reading for 10 more reasons why you need to implement video transcription into your content marketing now!
Table of Contents
1. More People Will Be Able to Access Your Content
Video transcription makes your videos accessible to a wider audience. Not everyone speaks the same language, so transcription allows people who don’t understand the language spoken in your video to still be able to understand the content. Additionally, people who are deaf or hard of hearing can also benefit from transcription by making your content accessible to them.
2. More Traffic for Your Blog or Website
Having videos on your blog or website is a sure way to get more people to come there, but YouTube can be difficult when you’re trying to rank in search engines. By transcribing the video, it becomes its own entity and can rank all on its own in search engines. This means more people will be able to find your video, and subsequently, your website or blog.
Also, video transcription software is because it can help improve your website’s search engine optimization (SEO). This is because transcripts are crawled by search engines, which means that they will be indexed and therefore more likely to appear in search engine results pages (SERPs). This can be especially helpful if you want people to be able to find your videos online.
3. More Engaged Viewers
When viewers can understand the content of your video, they’re more likely to stay engaged from beginning to end. This is because they’re not having to try and decipher what’s being said, which can be a difficult task, especially if the video is lengthy.
4. Increased ROI
ROI, or return on investment, is always important when it comes to content creation. By transcribing your videos, you’re making them more searchable and engaging, which in turn increases the ROI for your investment.
5. Easier to Create a Transcript
Making a transcript of your video is much easier than adding one after it’s been uploaded, as that means you have to edit the entire video just so that it fits into the transcription space. By doing this, you’re saving yourself time and energy for other content projects.
6. Less Expensive
Creating transcripts isn’t free, and you’re going to have to pay for them one way or another. But making them yourself is much more expensive than paying someone else to do it for you. If you don’t want to make your own transcript, then hire a transcriber from a site like Fiverr where they start at $5 per video.
Alternatively, you can purchase transcript software that can do it all for you.
7. Easier to Understand
Audio can sometimes be difficult to discern, but video transcripts are easy to follow and understand. When people read the words on the page, they’re able to keep up with what’s being said without any assistance. This makes it easier for readers of your transcript to understand your content just as well as someone who watched the video.
8. Easier to Find
People who are deaf or hard of hearing will have no problem being able to find your videos when you take the time to add a transcript, but what about other viewers? By making transcripts available for your videos, it makes them easier to find through search engines and word-of-mouth.
9. More Traffic to Your Videos
People who are searching for your content through search engines may not have the time or patience to sit through several minutes of video just so they can find out what it’s about. By creating transcripts, you’re allowing them to read quickly what your video is about instead of having to watch it first to get the context.
10. Increased Engagement for Your Videos
By adding a transcript beneath your video, you’re giving viewers more information than the average viewer ever would have before watching your video because now they can read all about it without watching it first! This increased engagement will keep people coming back for future videos and increase traffic on all of your social media channels as well.
Who Benefits From Using Video Transcription Software?
There are many people and businesses who can benefit from working with a video transcription company. The main groups of people who can benefit are:
Marketing Videos
There are many ways that businesses can use video transcription software to create marketing videos. For example, if your business creates video tutorials about common problems your customers experience with your products, then you will reach a wider audience when you transcribe videos into an email that you send out or simply by including it in the description on the YouTube.
By doing this, you can increase sales because more people will be able to watch and benefit from your tutorials. You could also publish blog posts with product reviews along with transcripts, which will make it easier for more people to read them; this is important because people are more likely to watch a video than to read an article.
Another great way to use video transcription software for marketing is by creating a video resume. This can be especially useful if you are looking for a job in a field that is not related to your current career. A video resume can help you stand out from the other applicants and show off your skills and qualifications in a more interesting way.
Instructional Videos
If you are a teacher or educator, then you can use video transcription software to create instructional videos. This will make it easier for your students to follow along with your lessons. Additionally, if you want to post your videos online so that students from around the world can access them, then you can do so more easily by including the transcript of your videos.
Training Videos
Businesses that create training videos for new employees can also benefit from using video transcription software to include a transcript with their videos. For example, if you create an online course about how to use a specific piece of software in your business, then transcripts will enable customers or employees who cannot watch the video to access and learn from all of its contents.
If you only upload the video without the transcript, then some customers may think that it is not worth uploading and others might just give up trying to watch and understand it after experiencing difficulty in doing so.
Transcribing your training videos can also help you track how well they are doing. For example, if you notice that a lot of people are stopping the video during a certain segment, then you can go back and revise it so that it is easier to follow.
Video Resume
If you want to create a video resume, then using video transcription software is a must. This will ensure that your qualifications and skills are easy to read and understand by potential employers.
Additionally, including a transcript with your resume will make it easier for employers who want to share your resume with others (such as colleagues or potential clients) because they will be able to do so without having any trouble understanding the content.
Making Videos Accessible
If you want to make your videos accessible to a wider audience, then you need to use video transcription software. This will add subtitles to your videos, which will help people who cannot hear the audio or who are not native English speakers understand what is being said. Additionally, transcripts can also be helpful for people who want to read along with the video while they are watching it.
Creating an Online Course
If you want to create an online course, then using video transcription software is a must. This will ensure that your qualifications and skills are easy to read and understand by potential employers.
Additionally, including a transcript with your resume will it easier for employers who want to share your resume with others (such as colleagues or potential clients) because they will be able to do so without having any trouble understanding the content.
Want to Learn More About Video Transcription?
Video transcription is a way to get your videos in front of more people. It’s especially helpful for businesses that have employees or customers outside the US. If you are looking for more help with implementing a video transcription service into your content creation plan, please visit our blog!
