Table of Contents
Introduction
By the end of 2024, more than 81% of all worldwide online entities have tried, or explored the use of artificial intelligence. Even if most companies only started to explore the opportunities of this complete new knowledge, many companies have found AI apps and methods that statistically increase the company’s profitability.
AI is shaping all digital industries. There’s no exception. Data shows that all companies will have trouble who don’t want to feature AI techniques in their working process. In this article, we will get to know the latest AI practices, and potential territories where AI will rule down the market!
The new era of predictive analytics
One of the biggest opportunities of AI is it can analyze data much faster, and accurately than any human being. When there is a large data set, AI can be our best friend to turn it into a complete result!
Creating target groups quickly
Creating proper target groups is one of the first few steps in your digital marketing career, but one of the most important ones. Basically, that will decide whether your advertisements will find the right ears, or not. But defining different target groups need to be powered by statistics, made by the given company or external ones.
Nowadays AI tools help you to figure out the competition’s target groups (to help on your decision), or help you decide your potential target groups based on your product’s attributes. They can also analyze the comments of your potential buyers, and based on their help you can differentiate the buyers more effectively.
Despite the fact that these tools can’t create complete market research on their own, you can still benefit if you use them, And well, it’s only a matter of time.
Personalization will rule them all!
The latest digital marketing trends all came one way: personalization is the thing that really matters! According to research, almost 9 in 10 industry professionals claim that customers expect some personalized content.
However, more personalization means more expenditure. It’s quite general: you need to focus more precisely on each sale, and that means you need more resources. Or do you? Well, AI will be your best friend during your adventure of cheap personalization!
As we already mentioned, AI can analyze huge data sets in a short period of time, and share the most important information with you about what each user wants. Nowadays, many AI personalization tools exist. These tools only require access to your brand’s social media sites, CRM systems, website, or app data. After they get it, they can recommend customer journeys to fully engage your potential buyers, they can suggest in-app, or website-related changes, or predict future behaviors.
Improved crisis management
All companies face crises throughout their life. Sometimes, handling crises decides your leading capabilities: if you can handle them correctly, you are ready to go bigger. However, in some cases, you figure out the problem too late. Even if you are the greatest leader on the planet, there’s not much you can do.
And that’s where AI comes into the picture. From big data sets, AI can find signs that may refer to something negative.
Let’s say there’s an integration between your website data and your AI tool. There are millions of different user interactions on your website on a daily basis, so checking these data with humans is not a probable choice. But artificial intelligence senses something weird: some sessions come from China, the same time every day, with an attempt to sign in to one of your accounts. This seems like an external cyber attack, so you have a chance to avoid it before it’s too late.
Giving out repetitive workflows to the AI
In this part of the article we will focus on another great strength AI has: completing repetitive workflows in a daily manner!
- Email automation
Statistics show that companies that use email automation have an increased revenue of 300% on average. How is it possible? Do customers like generalized content more than personalized? Absolutely not, we already spoke about its significance. Then, what makes email automation that great?
Well, there are various answers to this question.
- Automated emails do not require human workers, so this resource can be put into other – more creative – workflows.
- Humans tend to make tiny mistakes from time to time, which AI can always avoid. Also, AI is always available, and more reliable.
Of course, you don’t need AI for simple email automation. But to write your emails, create different tones, or just to individualize your responses; AI is a must-have feature in this segment!
“Save us from searching”
AI can also search for articles, and relevant research, summarize information, and recommend tips based on that. This is also a great superpower for digital marketers – if they learn how to use it properly! –
Better-optimized search results
It is really hard to keep pace with Google’s rules, and the algorithm itself. New and new updates come and go, and one or two mistakes will erase you from the first few sites of search results.
AI helps you to ensure that you understand the new updates, and highlight the relevant points of the long (and mostly boring) documents. In fact, this is just one of the infinite advantages AI can offer you on your search results.
One part of search result optimization is finding the perfect keywords. Keywords that many potential buyers write down, but yet a small number of sellers advertise on that. Based on your industry, AI can predict potential keywords for your niche. Even if you can’t afford to advertise all of the recommended ones, some of them may win you a big prize.
Use AI to find the perfect domain for your website
A domain name is your website unique identification. Probably a catchy, global, and industrial-focused name that your potential buyers recognize quickly. Does it seem an easy task to create? Absolutely not!
Creating a perfect domain name for your website requires questionnaires to understand your user’s preferences, complete research to understand your market and a website that can quickly and easily register your choice of domain.
It is a very complex job!
Let’s see what AI can offer through this process:
- As we wrote earlier, AI can offer you keyword research, which is beneficial in creating domain names, as well. Just think about it: you want to create a name that is connected to these keywords. For example: Rightmove.uk = selling properties.
- AI can also create in-depth competitive analysis. With that, you get information about the latest trends or the factors that help you to stand out in your industry.
- With AI, you can also get relevant information about the different TLDs (.com, .uk, .net, et cetera), their advantages, budget alternatives, or solutions where your wished domain name is reserved.
These are all essential to make your job easier during this process.
More efficient chatbots
Research shows that 74% of internet users prefer using chatbots for simple questions. In digital marketing practices implementing a chatbot makes the seller, and the buyer’s job easier. The seller doesn’t need to answer all of the typical questions one by one, and the buyer doesn’t need to wait for the response.
This is a win-win situation for both halves. That’s why most online businesses have already made simple chatbot opportunities on their websites. But what if I can tell you that there are more in-depth options in the market?
The internet is full of AI chatbot makers that let you program your own chatbot for your own specific needs. The best thing is that most of them do not require any programming skills! They only need the set of data, and some training sessions, and voila: your customers get a complete assistant which helps them during their time on your website!
Conclusion
In this article, you met with the newly revolutionized parts of digital marketing, and their potential use with artificial intelligence. One of your main responsibilities is to always be open to new, and innovative ideas, and don’t refuse to use this exceptional help!
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