When people spend almost seven hours per week watching videos online, it makes sense to create video content. After all, you want your content to be seen where people are hanging out online. The question is, will you be able to create video scripts that appeal to your viewers?
It takes more work than you think to write a video script. Keep reading to learn how to write a script for a video that keeps people watching your content.
Create a Detailed Brief
It’s hard to start writing a script if you have no place to start. Without a plan, you’re going to make guesses through the whole process and hope you end up with something that works well for your goals.
A brief is what will help you create a great video. Before you start writing, think about your goals for your video. What is it you want to accomplish, and what value do you want to provide your visitors?
Once you have a goal, you’ll need to figure out who your audience is. The words you use will differ based on the people watching, so it pays to understand your target audience when writing.
Every question you answer will help you create an outline for your content. It will help you determine what to include in your content and how to focus your video.
Knowing how to establish goals for your video is one of the most important things you can do, so it pays to do it right. Get in touch with a company like https://www.1minutemedia.com.au/ to get help if you have trouble with the process.
Create Your Outline
Once you have your video goals with your brief, it’s time to create your outline. Your outline will help you determine the main points of your video.
You should have a list of topics that are valuable to your viewers. If not, look through your brief again to see what value people will find in your video.
Use your list of topics to come up with a short outline of your video. Make sure to thoroughly cover every part of the topic you want your video to cover.
Once you have your list of topics, you’ll need to present them logically. See if any transition points link one topic to another. The more flow you can create in your video, the more likely someone will stick around and watch the whole thing.
Start With a Topic Introduction
It’s more critical than ever get grab a viewer’s attention as soon as possible. People have short attention spans these days, so you can’t afford for anyone not to find value as soon as they click on your video.
That’s why you need to let people know what to expect as soon as they click on your video. A great introduction is what will do that.
Use your introduction to introduce yourself, the topic, and the value someone can expect if they stick around for the whole time. If you want to help someone solve a problem, this is even more important. Tell people how watching your entire video can help them with their issues.
Even if you have entertainment-focused content, you can still give people a hint about what to expect. Doing this will build expectations and give people something to look forward to if they stick around.
Start Your Writing
Now that you completed all the legwork, it’s time to start writing your content. There are some essential things to remember when doing this.
What works for a blog post won’t work for videos. Many blog posts are entirely informational and have no personal touch to them. That doesn’t work as well for video.
Stay conversational in your videos instead of sounding robotic. Viewers connect with real people when watching video content. Staying conversational in your scripts will help you do this.
Write for Your Audience
You aren’t writing for yourself when you write a script. You’re creating content for your viewers. You can’t expect them to want the same things as you in a video.
Write your script with your audience in mind and use words that will speak to them.
Don’t Go Off the Cuff
It may seem like going off the cuff and speaking your mind is more authentic, but that isn’t always the best choice. When you do this, there’s a good chance that you’ll miss important points in your script.
Write out every word you want to say in your video. Doing this means you won’t miss anything important.
Do a Test Reading Before Making Content
The last thing you want to do is finish a script and immediately make your video after you finish. While you may get away with this some of the time, that won’t always be the case.
Doing a test read before making your content is a great way to test your script for problems. A test reading will help you look at the flow of your script and how well everything fits together.
If you have any members of your team, get them involved too. You want as much input as possible into your writing to ensure you produce the best content.
Now You’re Ready to Write a Video Script
You can’t afford to write a video script that doesn’t connect with your viewers if you want to create great content. Having an excellent presentation will only get so far, so you’ll need to do everything you can to speak the right words to people. Use the guide above to write a social media or YouTube video script that works.
Of course, you’ll need to have more than a great video script if you want to make great video content. Head back to the blog to learn more tips that will help you connect to your viewers.