Guest posting and guest blogging has been in the content marketing sphere for some time now.
And it cannot be denied that guest posting is one of the most effective ways for content marketers to reach a wider audience.
The benefits of guest posting are multiple. It helps to reach a broader audience, helps build authority in the field, the domain authority also increases with high-quality backlinks, and it also creates business opportunities through inbound links.
But, the main question here is how to find quality guest posting sites.
There are hundreds of websites where you can blog as a guest, but not all can be of equal help to you.
So, let us try to find answers to this question in detail below.
The first thing to understand before you start working on your guest posting plans is the focus on quality.
Earlier, people used to stress quantity, but the current scenario focuses on quality more. The quality of content and the sites that backlink yours can make a world of difference. So rather than pitching to one and all for guest blogs, you should focus on websites that are high quality. This way, you will have lesser guest posts but from quality websites.
There is no point in approaching everywhere for guest posts. The first and foremost thing that you must ascertain is your niche. Once done, it becomes easier to find the correct guest posting sites that you can approach. Search engines take note of the types of sites that link to your website. If the guest post is from a website closely related to your website’s niche, the better for your SEO.
Start by looking for websites that closely relate to your industry. The website should have a target customer that mimics closely to yours. The articles on the website should have high engagement. The content should be high-quality, to say the least.
As you go through and narrow down the list of websites that you choose for guest posts, you must look for favorable guest post opportunities. The posts must include industry-relevant keywords as these will ensure that the traffic finds the posts. The website where the guest post is supposed to come from must have an excellent backlink portfolio. The next thing that is vital for high-quality guest posts is the domain authority of the website. High domain authority will most definitely get you better results.
The social audience factor comes in next. And believe it or not, this aspect is very vital today. Social media is a pool from which you can get tremendous exposure if it is used properly. Any website you choose for obtaining guest posts should be thoroughly evaluated for the social media factors. The websites should have an impressive social media presence. The articles need to be shared very often to increase your chances of getting noticed. After all, guest posting is all about improving your authority and traffic.
If you follow the tips mentioned in this article, you will come across plenty of high-quality websites for guest posting.