Google Discovery ads are a relatively new way to reach potential customers, and they offer some unique benefits. Here are a few Dos and Don’ts to help you get the most out of your Google Discovery ad campaigns.
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DO use high-quality images.
The image you choose for your Discovery ad is important. It should be high quality and relevant to the product or service you’re promoting.
DON’T use stock photos.
Using generic stock photos will make your ad look less trustworthy and less appealing. Choose images that are specific to your product or service.
DO use concise, attention-grabbing headlines.
Your headline should be brief and to the point. Use strong words that will grab the reader’s attention and make them want to learn more.
DON’T use clickbait.
Your headline should accurately reflect the content of your ad. Using clickbait, or misleading headlines, will damage your credibility and could result in your ad being banned.
DO target a specific audience.
Discovery ads allow you to target a specific audience with laser precision. Make sure you take advantage of this by targeting your ads to those who are most likely to be interested in what you have to offer.
DON’T try to reach everyone.
Trying to appeal to everyone is a surefire way to fail. It’s better to focus on a specific audience and craft your ad specifically for them.
DO use relevant keywords.
Your ad will be more effective if it includes relevant keywords that people are actually searching for. Targeted keywords will help you attract the right people to your ad.
DON’T stuff your ad with keywords.
Too many keywords will make your ad look spammy and could get you banned. Use keywords sparingly and only use them if they’re relevant to the content of your ad.
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DO test different versions of your ad.
Testing is essential to the success of any Discovery ad campaign. Try out different headlines, images, and descriptions to see what works best.
DON’T get discouraged.
Even the most successful Discovery ad campaigns take time and effort to get off the ground. Don’t give up if your first few ads don’t perform as well as you’d like. Keep testing and tweaking until you find a winning formula.
Google Discovery ads can be an effective way to reach potential customers, but only if you use them correctly. Keep these Dos and Don’ts in mind to create more successful Discovery ad campaigns. Or, you can hire a fashion Google Ads agency to look after your ads account.
How To Make Paid Search Work For B2B Marketing
The use of paid search in business-to-business (B2B) marketing is often seen as a necessary evil. Many companies believe that they have to spend money on paid search in order to remain competitive, but they don’t always see the ROI that they’re hoping for.
Paid search can be a very effective tool for B2B marketers, but it takes more than just throwing money at the problem. In order to make paid search work for your company, you need to take a strategic approach. Here are a few tips to help you get started:
1. Define your goals.
Before you even begin creating your paid search campaign, you need to know what you’re trying to achieve. Are you trying to generate leads? Increase brand awareness? Drive sales? Once you know your goals, you can create a campaign that is designed to achieve them.
2. Research your keywords.
Keyword research is essential for any paid search campaign. You need to choose keywords that are relevant to your business and that potential customers are actually searching for. If you choose the wrong keywords, you’ll end up wasting a lot of money on clicks that don’t convert.
3. Create compelling ads.
Your ads need to be attention-grabbing and relevant to the keywords that you’re targeting. If your ads are boring or irrelevant, people will simply click away from them. Make sure that your ads are well-written and that they offer something that potential customers will find valuable.
4. Monitor your results.
Paid search is a dynamic and ever-changing field. In order to be successful, you need to constantly monitor your campaign and make adjustments as necessary. Track your click-through rates, conversion rates, and other important metrics so that you can see what’s working and what isn’t.
5. Test, test, test.
The only way to really know what works is to test different approaches and see what produces the best results. Try out different ad copy, different keywords, and different targeting options. Then, compare your results and adjust your strategy accordingly.
Paid search can be a very effective tool for B2B marketers, but it takes a lot of work to make it successful. By following these tips, you can create a paid search campaign that will help you achieve your business goals.