When you consider every factor in making a business successful, you might think that creating a logo is not a top priority. You might even believe that you don’t need a logo at all.
Having a logo is a critical part of making your brand stand out and having high-quality products and positive reviews.
Logos grab attention
These days attention spans are super short. It is especially true with consumers. It is believed that companies will only have about two seconds to persuade potential customers their products are worth considering.
But a logo can quickly grab the attention of your prospects and convey the core values of your company interestingly. The short attention span that causes your consumers to judge your business by its appearance can benefit you. Therefore, you must have a good and well-designed logo that speaks for your company.
A logo makes a strong impact
Remember that when it comes to creating a good impression, you only have one chance to get it right.
A professional Branding agency knows that a business logo is a company’s first introduction to its prospects and audience. If a logo is designed well, it can interest the public and encourage them to learn more about the company.
The first impression is your way to communicate ownership over a product immediately you are selling or the niche you want to dominate.
No matter what kind of business you are running, whether selling women’s basketballs or providing financial advice, your logo introduces your company as an authority in your industry from the get-go.
Your logo underpins your brand identity
Successful branding is about communicating a story that will influence your customers’ emotions.
And while it is valid that logo design is only a fragment of a company’s brand, it is the basis for the entire value proposition on which the brand will be built.
Design elements such as tones, colors, and fonts are determined by the story you want to tell to your audience. The logo sets the stage for the story to be told.
Later on, these elements will be applied from your logo to your different branding materials therefore creating a solid and marketable brand identity.
A logo is memorable
Logos are your point of identification. It is the symbol your customers will be used to recognize your brand.
Ideally, in the mind of your prospects, they must connect the sight of your logo to what your company does and, more critically, the emotions it evokes in them.
Since a well-designed logo is visual and aesthetically pleasing, it can cause a positive memory about your brand, which your company’s name alone may not trigger.
Over time your audience will forget the name of your business, but they will automatically associate your logo with the memories of your brand.
A logo separates you from your competitors
A logo tells your audience why your business is unique. Therefore, you must dare to be different with the design of your logo. For example, if there are 50 other coffee shops in your location, you may be the only one committed to being sustainable and eco-friendly. Therefore, an earthy logo emphasizing your values drills this message to your prospects.
A good company logo can communicate every critical area about your business, from its background to your mission statement, via the right icons and proper fonts.
You can convey your values and show customers that you are different from the competition through your logo, and you just might be a better choice.
Author: Siddhi Chothani