If you are intent on creating a brandable business, gaining brand visibility, and possibly collecting thousands of loyal followers relatively quickly, know that it will requires a clear focus. The ideas that you pursue and the actions you take must deliver results, or the risk is that you’ll lose momentum. Here are five suggestions that’ll help.
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Don’t Skimp on the Initial Design Concepts
The brand identity will naturally evolve. However, don’t be in such a rush to start that everything is poorly defined. The logo and the colors used within the business need to gel with the industry and the expectations of the customers. A hastily created, poor-conceived logo can turn off prospective customers if it confuses people about what the company does.
Know What Your Brand Stands For
Go beyond the logo. Know what the brand stands for. What are the values of the business? Why was the business started in the first place? Look beyond any profit motivations to see why the brand is competing with its peers and what differentiates it from them. The younger the demographic, the more important it is to clarify values. Gen Z and Millennials are particularly interested in supporting businesses with a positive message that appeals to them. This goes beyond whether the product or service is better than the competition.
Use Live Streaming to Rally the Troops or Connect with the Biggest Customers
Many small businesses now have a dispersed workforce including freelancers and people who work remotely. To communicate clearly with them all, it’s helpful to make use of live streaming. Best in class streaming software should include the ability to stream from the cloud to allow the presenter to change their streaming location. Multi-streaming to several locations at the same time allows attendees in different cities or countries to participate in the stream. Another use of live streaming is to connect with your largest customers and their in-house team. This can be done without the need to travel across the country for a meeting.
Embrace Social Media with a Consistent Voice
Social media provides an excellent way to build a substantial following in a limited amount of time. Instead of spending on costly advertising campaigns when money may be restricted, regular postings and interactions on social channels can generate enough interest. Building brand momentum and establishing its values early on create a foundation to build upon. All communication through Instagram posts, Facebook shares, and tweets must use a consistent voice. Otherwise, establishing a presence in the market will be made that much harder. Where appropriate for the brand image, work with social media influencers to get the brand in front of a larger audience in a short period.
Be Goal-Oriented with Marketing Plans
Marketing plans are successful when they have the end goal in mind. It should always be possible to compare results against the original plan. Whether you are running a live stream, working with a social media influencer, or using another form of promotion, use detailed marketing plans with meaningful goals attached. Ensure the results are trackable, so they can be compared against expectations. From there, future marketing strategies can use information gathered about on most effective approaches and what they cost to make better marketing decisions in the future.
By creating a strong brand and marketing it with care, business owners can hit the ground running and sustain their initial momentum too.
