It can be overwhelming to choose where to spend your budget. There are so many platforms available. Your business growth is directly tied to which platform you choose based on your goals and objectives. It is worthwhile to take a look at the different options available and analyze their strengths and weaknesses.
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Search Engine Optimization
Search Engine Optimization (SEO) attempts to improve the visibility of your websites on major search engines like Google, Bing, and Yahoo. SEO involves publishing relevant content with keywords, keyword research, link building, site optimization, and optimizing meta tags. While you can do SEO work yourself, sometimes you need to get the Professional SEO Services of the best digital marketing agency in your city to help you feature in Google search results.
Strengths and Weaknesses of SEO
The first advantage SEO has over other platforms is its ability to attract people with intent. As people search for solutions and answers for their problems, search engines display sites based on the keywords they type. As users are less likely to trust banner ads, those sites showing up in Google rankings get more inbound leads. SEO improves your brand integrity, as users are more likely to trust sites that rank higher in Google search. You will establish yourself as an authority in your domain soon if you have a good SEO strategy. By optimizing your site and increasing the load time of your page, you give a more positive customer experience which results in more conversions. Branded Trucks
One disadvantage of SEO is that your success is tied directly to the Google algorithm. Nobody can ever possibly figure out how the algorithms work. Your ranking on Google search is dependent on so many factors. Unless you are an SEO expert, you need to hire experts to help you optimize your site. You have to invest much to beat your competitors. And finally, you have to wait for a long time to get good results. Individuals and small companies cannot afford to wait for long periods.
Pay-Per-Click Advertising
Companies buy traffic to their websites through Pay-Per-Click (PPC) Advertising. The advertiser pays a certain fee each time someone clicks the ad. The best digital marketing agency would help you with PPC Advertising, besides offering Professional SEO Services, Affiliate Marketing, Email Marketing, and many others. Popular ad networks used for PPC include Google Adwords, Facebook ads, and Bing ads.
Strength and Weakness of PPC Advertising
The chief benefit of PPC Advertising is that its ads are easily adjustable and could adapt well to meet the latest trends in the market. It is a cost-effective option when you have to be flexible with your budget. It takes only a few hours to set up ads. You can draw traffic to your site for a particular keyword without any delay. PPC allows advertisers to monitor data and keep an eye on conversion rates from leads. One benefit PPC has over SEO is that it is not dependent on changes in the algorithm of popular search engines. You have complete control over where you want to place your ads, what kinds of ads you want to set up, and which audience you should target.
PPC can become expensive if you enter into a situation where you have to bid for a specific keyword with your competitor. Choosing low-competition keywords can help you stay within your budget. Also, paid ads do not appear as credible as search results as many people pass over paid ads. Research conducted by Lab42 found that 76% of the people surveyed considered ads as “very exaggerated” or “somewhat exaggerated”.
Social Media Marketing Platforms
The most popular social media platforms are YouTube, Facebook, Instagram, Twitter, Pinterest, and LinkedIn. You need to pick the right one depending on your target audience and your type of content: articles, images, and videos. Facebook has the largest share of social media users, having over 2.89 billion monthly active users in 2021. If you want to connect with your audience on a personal level, you should consider Facebook. Instagram is best if your marketing strategy involves creating visual content. YouTube is good to grow your audience and rank on Google search results.
Strengths and Weaknesses of Social Media Marketing Platforms
It is free to sign up for an account and promote your business. You can publish your content and receive feedback within a fraction of seconds. Social media makes it possible to listen to the likes, interests, and preferences of your audience. They help build your brand awareness, credibility, and loyalty. Advertisers can use advanced targeting tools to ensure that their content reaches the right audience.
It is time-consuming to create content and run campaigns on social media. You have little control over how people react to your posts. You get a free promotion when someone likes your products and shares them with his friends and relatives. On the flip side, you can get negative reviews that could hurt the progress of your business. Also, you have to change your marketing strategy frequently to adapt to the changing algorithms. The advertiser has to be consistent in publishing new content, engage with his audience, and wait patiently for the results.
