From knowing the right way to start and then proceed to effective recording, producing an outstanding visual content series comprises a few steps that need to be executed well. So, even if you are producing visual content in 2025, doing it the right way will ensure that the podcast keeps on getting reach even after years.
You have started a visual content or video podcast with dreams in your eyes, but how frustrating is it when it does not yield the expected results? You try and try, but your audience base still does not grow. Sadly, this is the case for many podcasters, and they end up giving up on their dreams. But hey, this need not be the scene for you! All you have to know is how to make a successful video podcast to grab people’s attention in today’s fastpaced world. And if you are successful, you can tap into the booming market of 46% of listeners who prefer video podcasts over anything else!
Hence, this post is what will show you the path! If you are able to learn well, you will be able to create your own content well and get connected to a wider network of audiences.
Table of Contents
Getting an Overview of Video Podcasts
A video podcast is exactly what the name suggests! Following the same rules as an audio podcast, a video podcast contains elements of audio and video together. If you are a content creator keen on sharing your perspective and opinion with a wider set of audiences, there is nothing better than a video podcast. In fact, in today’s world, 42% of Gen Z and 43% of Millennials like watching video podcasts to a great extent. Well, the number speaks for itself!
- Video podcasts let you repurpose content on social media
- Video podcasts pique the audience’s attention faster
There are different types of video podcasts for you to try your hand at. If you are just beginning your content creation journey, it is advisable to make a podcast that does not involve much effort. And with time, your journey will spell success!
● Static Image
The simplest of the lot, it requires easy editing, and the thumbnail can simply be the face of your guest or something else related to your content.
Effort level: Extremely low
Example: https://youtu.be/pzWUz7SaLVQ
● Remote Interview Recording
There is no need to have all people included in the content in the same room; the podcast can be made over a video call and recorded with the help of a remote.
Effort level: Low
Example: https://youtu.be/5iBM-dQf9ZY
● In-studio Recording
With a camera recording the conversation, the podcaster here speaks to the other person(s), and the shared energy between them appeals to the audience.
Effort level: Medium
Example: https://youtu.be/M4H91UOQL1c
● Interview and B-roll Recording
Arguably the most engaging type among all video podcasts, this shoot calls for a few expensive equipment and involves extensive post-production.
Effort level: High
Example: https://youtu.be/VrjlaPERQmc
● Animation
Quite time-consuming, animation requires drawing on your part and special software. There is no shortcut to this; you have to learn animation beforehand to excel at it.
Effort level: Extremely high
Example: https://youtu.be/YneElZ2zNhY
Steps Involved in Creating a Good Video Podcast
If you are starting from scratch but want to foray into the realm of video podcasts right away (to tap into the market, of course!), don’t feel intimidated! Here are the steps that will help you make a podcast.
Step 1: You Have to Choose the Format of the Podcast and Also Plan the Production
The initial stage of planning becomes easier once you have clarity about your style and identity. For starters, find what excites you the most and start with that. If your taste changes later, no worries! You can obviously work your way up to better content.
Planning checklist:
- Choose a topic that intrigues you and is relevant to the current set of audience as well
- Identify your target audience so as to personalize the content accordingly
- The format can be solo, interview-based, or co-hosted; make a choice depending on the resources available
- Have the outline of a detailed content plan, right from whom to invite, what the topic shall be, and what the key highlighted points shall be.
Step 2: You Now Have to Select a Setup and Purchase the Necessary Equipment for That
If you are beginning with interviews or in-studio recordings, there are a few equipment and tools you are going to need. From placing cameras at the right angles to ensuring that the background is tidy to illuminating the studio/room properly, a lot goes into the preparation process.
Software and equipment checklist
- The success or failure of your content highly depends on the microphone, so this is where you make your investment count.
- A high-quality camera is needed, or you may use a webcam or an iPhone camera
- Studio lighting or anything else that illuminates the surroundings properly and gives clarity to the video.
- A reliable recording software like Zoom that captures audio and video perfectly.
- A good editing software like Adobe Premiere Pro makes post-production easier.
Step 3: You Start Recording and Gradually Create a Catalog of Podcast Episodes
This step is extensive. You have to make sure that the room/studio is soundproof, well-lit, and does not have any distracting elements. Test your equipment to check audio and video quality beforehand. Be more precise and pay attention to details, especially if you are live-streaming content. As you are new to the journey, remain composed – follow the content outline, speak with clarity and in a new language you are comfortable in, and maintain eye contact with the audience to engage them more.
Recording checklist:
- Find a recording space that is quiet and has good light to capture audio and video without any problem
- Make sure to test the equipment before recording for the final cut
- Record the episode with confidence and have a positive body language
Step 4: You Now Have to Edit and Turn the Video into a Polished Episode
Audio recording is done, you now have to sync it with the video you have shot. In the case of an interview, editing is required to streamline the content. It is better to find a platform that lets you edit both the audio and the video; otherwise, the process becomes more time-consuming. To make the podcast more engaging, you can incorporate fun effects and edits like cuts, zooms, or transitions.
Editing checklist:
- Import the footage into the editing software you have selected
- Trimming and arranging are important so that unnecessary clips are edited out of the main video, and the rest are arranged in order
- A well-made video podcast has an intro and an outro for better reach
- Make the podcast more intriguing with background sound and music effects
- Export the video in a suitable format for the streaming platform of your choice
Step 5: You Have to Focus on Publishing and Promoting the Podcast as the Last Step
Recording the audio and video? Done. Syncing audio and video? Done. Setting a thumbnail? Done. All that is left is to send the podcast out into the world for the audience to see! Whether you upload the video on YouTube, Apple Podcasts, or anywhere else, remember to promote it on your personal social media accounts.
Publishing and promoting checklist:
- Choose the right streaming platform; it can be YouTube, Apple Podcasts, Spotify, or anything else.
- Upload the video by adhering to the platform’s guidelines and add a title, tags, and description.
- Promote the podcast on your personal social media accounts or on a website if you have one.
- Repurpose highlights of the content into small clips and upload them on Instagram or TikTok to hook audiences.
- Engage with the audience and respond to their comments to draw them to the podcast all the more.
Ready to Create a Successful Video Podcast?
Patience and consistency – these are the two winning traits of a successful podcaster. There can be ups and downs in your content creation journey, but do not give up. Be mindful of following the steps mentioned above, and you will soon be able to round up the process of creating a good video podcast, even if there have been a few mistakes in the first few takes. With quality content and dedication, your journey as a podcaster will reach the zenith of success soon! Just make sure to choose a reliable podcast hosting platform so that, as a beginner, you do not face too much hassle and can get everything done under one roof!
