Are you at your wit’s end trying to improve lead generation for your company?
If so, you’re far from alone. 68% of business owners admit they struggle with generating leads — and that doesn’t even include those who won’t admit it.
To solve the problem, many business owners have learned how to leverage social media as part of their marketing strategy. You can too!
Here are four tips you can start using today.
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1. Promote Gated Content
At first glance, this might seem like asking potential customers to pay for something before they can access it. This is like putting the cart before the horse — first, you have to gain their trust.
To generate social media leads, link to and promote content that requires a free sign-up. All a user has to do is enter their email address and they’ll get instant access to your report, e-book, webinar, or other valuable content.
Not only will you establish yourself as an expert in your industry, but you’ll also grow your email list. This is one of the most important steps of lead generation!
2. Create Quizzes
What do your favorite pizza toppings say about you? Where should you travel for your honeymoon? Which Marvel superhero is most like you?
Admit it — you’ve clicked on quizzes just like these because they’re unique and fun. When used correctly, they’re also powerful marketing tools.
Think about the insight you can gain from your target audience based on their answers. You’ll better understand their opinions, their preferences, and their pain points. This puts you in a better position to educate them about your products without seeming too salesy.
3. Partner With Influencers
Another popular way to generate social media leads is to ask a popular influencer to promote your brand on your channel.
Why does this work? The influencer has already gained an audience of thousands (or even millions) of loyal followers. These followers trust everything the influencer tells them — including the brands they recommend.
Unlike paid advertisements, influencer marketing isn’t disruptive. It’s an easy way to get your brand in front of people who are already interested in products like yours.
Look for a YouTube or Instagram influencer within your niche and reach out to them about your brand. A sponsored review, survey, or even a brief mention can make your lead generation rate skyrocket.
4. Seek Professional Help
Admittedly, it’s hard to do all of these things yourself — especially when you’re busy running your business.
Many savvy owners entrust their marketing needs to professionals like RSM Marketing. Marketing agencies know how to analyze your products and your audience and create a marketing campaign that will work for your business.
If you don’t have the time or desire to figure out social media marketing on your own, hiring a pro is your best option.
Leverage Social Media in 2021 (And Beyond)
Generating leads is a challenge for many businesses, but it doesn’t have to be the case with yours. Now that you know how to leverage social media for lead generation, include these tips in your 2022 marketing strategy.
Looking for more information about business, tech, and social media marketing? Keep browsing our site for other informative articles like this one.