Of all the social media platforms out there, TikTok is undoubtedly the one that is growing the quickest. If you’re looking for a new audience for your personal or professional brand, the video-based social media app is going to be the place you want to be.
Of course, securing that audience can be easier said than done. Managing proper TikTok hashtags can be one great way to connect with the broader TikTok community. While these hashtags might seem trivial to you, they are actually anything but.
How can you use hashtagging to help get TikTok famous? Read on, and we’ll walk you through some essential tips and tricks that can make all the difference.
1. Combine Hashtags
If you’re only using the most popular current hashtags on your posts, there’s very little chance the broader TikTok community will see your posts. Why? Because your video will be buried under hundreds of thousands of other videos tagged with the exact phrase.
To rectify this issue, you’ll want to use a different mix of hashtags on your post. Mixing a few popular and trending hashtags with more niche ones can help your post stand out to those who might be looking.
You’re much more likely to pop off as the star video of a niche hashtag than you are to break through on a trend that everyone else is already engaging with.
Reading this guide to the TikTok algorithm can help you understand how videos manage to stand out on the platform.
2. Study Other Accounts
There are numerous famous and viral TikTok accounts out there on the platform. Taking some time to study and learn from these accounts can be one of the best things you can do to gain your own similar-sized audience.
How do popular accounts use hashtags? Taking a peek at how some of your favorite TikTokers tag their videos can provide some fresh and exciting ideas for how you could go about it yourself.
It can be especially helpful to look into accounts that craft very similar content to your own type of content. This way you can get an honest look at how someone succeeding at your own goals goes about it all.
3. Know Your Audience
Depending on what type of content you’re planning on making, you might have a different audience than other users. Who is your ideal viewer? Try to get as specific as possible in your mind. What age group are they in, where do they live, and what are their interests?
Once you hone in on an audience you can learn about what types of videos appeal to them and what hashtags they tend to look for. This can be extremely helpful when deciding how to tag your content.
Mastering TikTok Hashtags
If you’re looking to craft killer TikTok content, you’ll also want to master the art of getting it all seen. Knowing how best to use TikTok hashtags can help you to do just that. In no time, you can be TikTok famous and enjoy all the benefits.
Do you need more tech advice? Keep scrolling our blog for more.