Why Pharma Franchise is the spine of the Indian Pharmaceutical market

A franchise is like a seal of approval granted by a government or company to an individual or a group who wants to carry out particular commercial activities in society. For instance: the agents or marketers or sale representatives of the company’s products. Similarly, the Pharma Franchise deals with its registered products while promoting its brand and trademark for profits. It is approved by a PCD Pharma franchise to an individual or a distributor, or a specialized group that promotes the brand name and utilizes the trademark while dealing with its proprietary products for sustaining their commercial activities as a monopoly right.

In just a little period the PCD and Pharma Franchise has become one of the trendiest selling strategies for Pharma companies. Here are some of the prominent reasons that made the Pharma Franchise boom as the spine of the Indian Pharmaceutical market:

To Remove the Monopoly of Big Pharma Companies:

Big Pharma Companies have the control to beat any competitor in this pharmaceutical market. They have enough resources, an ample number of leads, plenty of connections, and substantial power. It becomes tough for new companies or the hustlers to compete with them.

Nonetheless, the propelling origination of Pharma establishment helps the little new businesses that don’t have these kinds of assets and associations with face these monstrous Pharma organizations by giving them a better relationship with the nearby clinical specialists. From time to time the small or medium-sized companies are assisted well and are good to meet all the challenges and keep growing. 

Explore the great opportunities:

The pharmaceutical market is extremely unfair and uneven with 600, 00+ retail suppliers. Within the past years, the possessing retail suppliers have multiplied four times. Furthermore, so with regards to the huge scope market, the Indian drug area holds the percentile of 1.5% to 2% of the general portion of the overall industry. From that point forward it has been on the ascent with a quick pace of 10% recorded every year.

Subsequently, this commercial center is relentless in the entry of new organizations. They face problems at creating proper distribution and building their names. And, this is exactly where the franchise creates sounding and great opportunities for start-ups to do extremely well in terms of marketers and agents. This PCD Pharma Franchise in India makes it easier to cross the threshold and develop them into better, big, and strong. 

Exclusive selection of product portfolio:

A product portfolio is a basic collection that comprises all the products and services provided by a company. Developing a product portfolio is a unique strategy involving a company’s goals to analyze and understand it for measuring success in the market.

The most important aspect of selecting a product portfolio is to align its products referring to the company’s plan of action. This exclusive selection is a driving strategy that ensures the development of each product is up to the mark. Without a product portfolio, a company’s revenue may decrease as their focus might get shifted on the products which may not help in increasing the revenue. 

To build up a product portfolio, understand your goals, evaluate certain criteria for it, and add a product portfolio matrix after performing an analysis. You may create a roadmap for each product. 

Low Advertising Price: 

In this transitional world, digital media has taken the lead in being the future of every functional activity. There is no question in saying that Social Media assumes an exceptionally fundamental part for advertising and advancement. All the different social media platforms give free access to their users to communicate, share and collaborate. The space of digital media is the cheapest mean of advertisement. Next, you also have the option of classified ads in newspapers. This again is an affordable way of advertising to the mass.

Low Government Price:

After all these points the pharmaceutical market is also the spine because the government has controlled the price. The government finalizes a maximum price of the commodity to protect the interest of market consumers. Due to the excess demand for the commodity government utilizes rationing. It assumes an enormous part in deciding the cost.

It is an economic policy that fixes the minimum and maximum prices for the prices of goods and services provided in our market to make them easily affordable for the consumers. In India, the National Pharmaceutical Pricing Authority (NPPA) is the public authority administrative office that controls and fixes the cost of all drug drugs in India.


As a conclusion, it is driven that with this pace of development, the Pharma franchise is a strong concept for feeble companies that are either small or medium. They can now easily stand in the market which in the end is beneficial for the owners, consumers, and the government. Also, it plays an important role in enhancing the pharmaceutical industry by being the bridge between the companies and their customers. 

Author Bio:

Mr. Viral Kotecha is an independent consultant pharmacist from Manipal University. He aims to serve his patients by preparing medications and multidisciplinary health care. And being a team player he keeps his patients’ wellness and cares on priority. His experience of working with the Pharma Industry is exceptional and it has also helped him too easily navigate new terms and technologies in the Medical sector. As of now, he contributes his team efforts to accomplishing related results as needed and he also looks forward to planning and fulfilling the long-term and short-term goals.

Exit mobile version