Logo vs Emblem: What’s the Difference?

Did you know that the Swedish company Locum is considered to have one of the worst logos of all time?

Whether you’re dealing with a logo or emblem, it’s important to put as much thought into the design as possible. However, you must first decide which one is right for your needs.

Are you on the fence about using a logo vs emblem? Keep reading to learn all about the difference between the two.

A Logo

Have you been asking yourself, “What is a logo?”

Put in the simplest terms, a logo is used by a business as a way to distinguish its products and services from competitors. The logo is put not only on the products themselves but also on advertising materials and anything else that’s necessary. You can expect to see a company’s logo on t-shirts, billboards, letterheads, flags, flyers, and so much more.

Some logos depict a concrete version of a business’s products or services while other logos could be more abstract, such as the Nike checkmark. A lot of logos include the name of the business while others prefer to have no text at all. This is especially true for brands that have been so well established that text isn’t really necessary.

An Emblem

Now that you’ve learned all about a logo, you might be asking yourself, “What is an emblem?”

The word “emblem” is related to “logo” and is sometimes used by people interchangeably, but there are real differences. An emblem can be more abstract and associated with symbols, including those you might find in literature or specific schools within psychology.

Emblems are also associated with clubs, societies, and other organizations that aren’t strictly businesses. Fraternities and sororities in college often have emblems on their houses as a show of pride and to distinguish them from the other houses on campus. The crest of a family could also be considered an emblem.

In general, emblems are often more elaborate than the average logo.

Make One for Your Brand

Now that you can tell the difference between a logo and an emblem, you can start thinking about what yours will look like. You can either make it yourself or hire a professional.

There are pros and cons to each option, but a free logo maker can work wonders for someone on a tight budget.

It can be intimidating to decide on a logo, but it’s helpful to get opinions on the design from people you trust.

Are You Ready to Choose Between a Logo Vs Emblem?

Now that you’ve learned all about the differences between a logo vs emblem, you can decide which one would work for you the best. That way, people can recognize your brand as soon as they lay their eyes on it.

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