New findings underscore a permanent generational shift as young viewers prioritize affordability and on-demand access over rigid broadcasting contracts.
Toronto, Ontario – November 2025
A new survey shows that seven out of ten millennials have stopped using satellite TV. They now prefer digital streaming services instead. The shift marks a major change in how younger viewers watch their favorite shows and movies.
The survey collected responses from 2,500 Canadians between ages 25 and 40. Results came in from cities across the country. The findings paint a clear picture. Traditional TV is losing its grip on younger audiences.
Cost sits at the top of the list. Most survey participants said they got tired of paying high monthly bills for satellite packages. Many of those packages included hundreds of channels they never watched.
“I was spending over 150 dollars a month,” said one Toronto respondent. “Now I pay a fraction of that and watch what I actually want.”
Flexibility matters too. Millennials want to watch shows on their own schedule. They expect content on their phones, tablets, and smart TVs. Satellite services often can’t deliver that kind of freedom.
The survey also found that 82% of respondents value on demand content over scheduled programming. They don’t want to wait for a show to air at a specific time. They want it ready when they are.
Contract terms also pushed people away. Many satellite providers lock customers into long agreements. Breaking those contracts means paying hefty fees. Streaming services typically let users cancel anytime without penalties.
Brampton IPTV showed some of the highest adoption rates in the Greater Toronto Area. The city’s young population and tech friendly attitude helped drive those numbers.
Other suburban areas reported similar patterns. Families with children under 18 were especially likely to cut ties with satellite providers. Parents said their kids prefer watching content on tablets and laptops anyway.
Rural communities showed slower adoption rates. Internet speeds in some areas still make streaming difficult. But even there, interest in switching continues to grow as infrastructure improves.
Cable and satellite companies face real pressure. Their customer base is aging. Younger subscribers are not signing up at the same rate their parents did.
Streaming platforms continue to grow. They offer lower prices, no contracts, and content libraries that update regularly. For many viewers, the choice feels obvious.
Industry analysts expect this trend to continue. By 2027, some predict that satellite TV subscriptions in Canada could drop by another 25%. Companies that fail to adapt may struggle to survive.
Some traditional providers have started offering their own streaming apps. This hybrid approach aims to keep existing customers while attracting new ones. Results so far have been mixed.
The survey revealed other interesting details about viewing habits. Most millennials watch content during evening hours between 7 and 11 pm. Weekend viewing peaks on Sunday afternoons.
Sports content remains one area where satellite still holds some ground. Live games with minimal delay matter to fans. But even this advantage is shrinking as streaming technology improves.
About 45% of respondents said they subscribe to three or more streaming services. They mix and match platforms based on the content they want. This pick and choose approach gives viewers more control over their entertainment budget.
The research was conducted between January and March of this year. Participants answered questions about their viewing habits, monthly spending, and satisfaction with their current services.
The margin of error sits at plus or minus 2.5 percentage points. Data was collected through online questionnaires and phone interviews.
This survey was organized to better understand how IPTV Canada consumers engage with media. The goal was to track changes in viewer behavior over the past five years. Results will be published in full on the organization’s website next month.
Contact Information
Media Relations Team
Email: info@bramptoniptv.net
Phone: 647-943-2000
-
-
-
-
-
-
