Did you know that in 2019, 95% of small businesses invested in digital marketing?
Digital marketing is a vital part of any modern business. Because they’re able to reach so many customers and increase business, they’re using this method to generate revenue.
When deciding whether to go between Google Ads vs. Facebook Ads, it’s not always easy to see which will work best for your company. Today, we’re breaking down the main differences to help you get started.
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Google Ads vs Facebook Ads: A Side-by-Side Comparison
Google Ads is the more traditional form of online advertising. It allows you to target users based on their search queries, and you only pay when someone clicks on your ad. It is a very effective way to reach potential customers who are already interested in your offer.
On the other hand, Facebook Ads allows you to target users based on their interests and demographics. It is a great way to reach a wider audience, but it can also be more expensive since you pay for each impression (not just clicks).
So, which one should you use? It depends on your goals and budget. If you want to reach a large audience with your message, Facebook Internet Ads are a great option. But if you want to focus on getting potential customers who are already interested in what you have to offer, Google Ads is a better choice.
Learn more through research if you can’t make a decision on internet advertising for your business.
Which Advertising Platform Gets You Better Results?
If you want to reach a large audience with your ads, then Google Ads is a good option. Google is the largest search engine in the world, so your ads will be seen by many people.
Facebook Ads is also a good option if you are looking to reach a specific target audience. With Facebook Ads, you can target people by their interests, demographics, and behavior.
Both Google Ads and Facebook Ads can be effective for businesses, depending on your specific goals. If you are unsure which platform to choose, you can always test out both and see which gives you better results.
The Pros & Cons
Both Google and Facebook offer effective advertising platforms with a variety of features. However, depending on your business goals, one may better suit your needs than the other.
Google Ads is great for businesses looking to generate leads and get their products or services in front of a large audience. The platform offers various targeting options, so you can laser-focus your ads to reach your ideal customer. Google Ads is also a pay-per-click platform, so you only pay when someone clicks on your ad.
Facebook Ads is ideal for businesses that want to build brand awareness or drive traffic to their website. The platform offers unique targeting options, such as targeting by interests so that you can reach a specific audience. Facebook Ads is also a cost-effective platform, as you can set a daily budget and only pay when someone clicks on your ad.
Which One Should You Use?
There is no easy answer when choosing between Google Ads vs. Facebook Ads. Both platforms have pros and cons, and the best results will vary depending on the specific business and campaign goals.
However, in general, Google Ads tend to be more effective for reach and awareness, while Facebook Ads tend to be more effective for driving conversions. As always, testing is the best way to determine which platform will work better for your specific needs.
If you’d like to learn more about digital marketing and how it can help your business, then check out our blog for more content.